Archive for October 14th, 2016

NEW ERA for MH = Training for Manufacturers & LLLCommunity Managers

Friday, October 14th, 2016

Blog # 417 Copyright 2016 COBA7® @ 16 October 2016; community-investor.com

Perspective. ‘Land-lease-lifestyle Communities, a.k.a. manufactured home communities and ‘mobile home parks’, comprise the real estate component of manufactured housing.’

This blog posting is the sole national advocacy voice, official ombudsman & historian, research report & online communication media for North American LLLCommunities.

To input this blog &/or affiliate with Community Owners (7 Part) Business Alliance®, a.k.a. COBA7®, use Official MHIndustry HOTLINIE: (877) MFD-HSNG or 633-4764

COBA7® Motto: ‘U Support US & WE Serve U!’ Goal of its’ print/online media = to ‘Not only inform & opine, but transform & improve MHBusiness Model Performance!’

INTRODUCTION: Want to start year 2017 off RIGHT? Well, whether you’re a HUD-Code home manufacturer or Business Development Manager (‘BDM’); land-lease-lifestyle community owner/operator; or, on-site or regional property manager, there’ll be specialized seminars and training for you on 17 January 2017, at the Kentucky State Fair Grounds, the day before the Louisville MHShow begins! So, ‘come on down’ for a few days of timely and strategic education, opportunities to buy new homes for 2017, and some superb interpersonal networking among your MHIndustry peers!

I.

NEW ERA Blossoms in Atlanta, & Elsewhere…

‘Seven LLLCommunity Owners to Share their Secret Sauce of Successfully Selling & Seller-financing New HUD-Code Homes On-site in Their Respective Properties’

WHERE: Holiday Inn Perimeter, Atlanta, GA.

When: 26 October 2016

What: SECO Summit in the South Panel Presentation & Open Discussion with Audience

Who: Stacy Buss; Robert Gross; George Harris; Jon Harrison; Glen James, CPM®; Chuck Meek; and David Roden. Moderator: George Allen, CPM®, MHM®.

And if that’s not enough in the way of heady resources to tap into this timely topic, these LLLCommunity owners/operators will be in the audience and willing to share: Ben Braband; Maria Horton; Don Hodges; Jefferson Lilly; David Protiva, MHM®; Spencer Roane, MHM®;, and Robert Love, CPM®

Pique your interest to attend? Reach out soon to Genevieve@secoconference.com

Oh, and there’s much much more afoot at this year’s 6th annual SECO Summit in the South! Community Series Homes will be on display, there’s plethora of informative HOW TO seminars, along with superb networking opportunities. Also a ‘State of the MHIndustry & LLLCommunity asset class’ like you’ve not experienced before!

So, is it any wonder that more than 225 – and soon to be 250, MHIndustry & LLLCommunity businessmen and women have registered to attend this stellar event?

II.

NEW ERA = New Direction, 17 January in KY!

HUD-Code Home Manufacturer, do you know how to identify all land-lease-lifestyle communities (a.k.a. manufactured home communities), large & small, nationwide?

Didn’t think so. Few people, within and outside the manufactured housing industry do.

However, if new HUD-Code home shipments are going to eclipse the 100,000 mark by year end 2020 – that’s little more than four years away (counting shipments that year), manufacturers must learn of the characteristics and contact sourcing of the three major markets of LLLCommunities – identified in last week’s blog (#416) posting at this website (community-investor.com/blog)

And not only that (i.e. identification of prospective home buying corporate entities); also, HOW TO effectively market and sell new HUD-Code homes to this diversified housing market. Such education will involve knowing HOW TO best serve local housing market ‘needs & wants’, based on demographics, Area Median Income or AMI, local practice/preference, and more. And then there’s the entire new ‘HOW TO sell and seller-finance new homes on-site’ paradigm. Neither of the national advocate entities for manufactured housing, is presently staffed to train LLLCommunity owners/operators in this new (for most) business model! So, if HUD-Code home manufacturers hope to sell increasing numbers of new Community Series Homes to LLLCommunities, they’re also going to have to train these owners/operators in these skills and methodologies, e.g. lease-option, contract sale, rental units, and more.

A caution here. Freelance consultant-trainers used by HUD-Code home manufacturers, during past decades, to similarly teach independent (street) MHRetailers HOW TO set up sales centers, and market/sell new homes in those environments, will likely not be a ‘good fit’ for training LLLCommunity owners/operators. Why? Because, unlike MHRetailers of past decades, LLLCommunity owners/operators are

• less focused on ‘making the next deal and the next’ – thus ensuring ongoing commissions. From the first interview, even telephone inquiry, LLLCommunity folk in large part, attempt to nurture good Resident Relations, more Resident Referrals, & maximum Resident Retention! They’re selling a lifestyle!

• Less focused on ‘maximizing profit on each deal’ – preferring to get said home onto a vacant rental homesite and paying rent for the next 20 years or more.

And there’s even more, to this emerging trend of ‘selling and seller-financing new HUD-Code homes on-site in LLLCommunities. But to learn those basics and nuances, HUD-Code home manufacturers should mark 17 January 2017 on their planning calendars. On that day, there’ll be a two hour seminar at on ‘hotel row’ just outside the Kentucky State Fair Grounds, covering the preceding ‘identification’ methodologies, as well as the HOW TO training needed by many, if not most, LLLCommunity owners/operators nationwide.

To ensure an invitation to attend, since attendance will be limited to two or three dozen individuals, respond to blog column via email: gfa7156@aol.com, or phone the Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764. Specific location and registration fee will be announced in a future blog posting, and likely in the December issue of the Allen Letter professional journal.

Hopefully, the Manufactured Housing Institute (‘MHI’) and Manufactured Housing Association for Regulatory Reform (‘MHAR’) will inform their respective home manufacturer members of this unique and timely opportunity to learn how to increase their new HUD-Code home sales to LLLCommunities nationwide.

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Postscript.

It is tentatively planned to also host the one day Manufactured Housing Manager®, or MHM® professional property manager class and certification program, also on the 17th of January 2017, in the same hotel facility. If you’re reading this, and own/operate one or more LLLCommunities, and have not yet been trained as a professional property manager, and been so-certified, phone (317) 346-7156 for more information and to register. The MHM® program costs only $250.00 per candidate. And the class is taught by Katie Hauck, MHM® and Kathy, also an MHM®, one of her firm’s PM staff.

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George Allen, CPM®, MHM®, Box # 47024, Indianapolis, IN. 46247