Archive for June, 2018

MAKE MANUFACTURED HOUSING GREAT AGAIN!

Thursday, June 14th, 2018

Blog # 487; Copyright @ 10 June 2018; community-investor.com

Perspective. ‘Land lease communities, previously manufactured home communities, & ‘mobile home parks’, comprise the real estate component of manufactured housing.’

This blog posting is the sole national advocate, voice, official ombudsman, historian, research report & online communication media for all North American LLCommunities.

To input this blog &/or affiliate with Community Owners (7 part) Business Alliance, a.k.a. COBA7, use Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764.

COBA7 Motto: ‘U Support US & WE serve U!’ Goal of its’ print & online media =
to not only inform & opine, but to transform & improve MHBusiness performance!
______________________________________________________________________

INTRODUCTION: (I) ‘Make Manufactured Housing Great Again! – revisited. (II) New Home Sales & Financing & Rental Homesite Leasing in Communities Seminar, (III) New Tool for Estimating Compensation of On-site Property Managers, (IV) Your Legacy Preservation Tool is Here & Available for Purchase!

I.

MAKE MANUFACTURED HOUSING GREAT AGAIN

‘Touched Nerves With This rallying cry, theme, goal, last week!’

Thanks for encouraging phone calls and email messages relative to last week’s blog posting introducing MAKE MANUFACTURED HOUSING GREAT AGAIN! Sole regret? HUD-Code housing manufacturers, who also received this blog posting – and should be supporting an industry wide rallying cry, theme, goal – did not reply. Maybe this time around….If not; well, that in itself sends the rest of us a clear message!

Especially appreciated Ross Kinzler’s ‘take’ on the idea of embracing a rallying cry, theme, goal, for the manufactured housing industry going forward, relative to shipping 100,000 new HUD-Code homes by year end 2018, and 200,000 by year end 2022. Here’s what he penned on the subject (Can you pick out his two recommended theme variants?):

“Can I take a contrarian view? Which is better, looking back or looking forward? What was so great in the past other than shipments? If the industry was starting from scratch, what would it want from regulators? I contend it has it all, just some tweaks needed. So instead, how about: MH to the Rescue! The pitch should be ‘The housing answer is right here, right now, Just Say YES!”

Actually, all three shibboleths (‘slogans’) are not far apart in focus and message. What say you?

Then there’s this related tangent, sent from ‘our industry’s unofficial, but always building bridges with academia, liaison’, Rick Roethke of Barrington Investments (in IN & CA).

“I had dinner recently, in Palm Beach, with the chief economist and economic strategist for (one of the GSEs), and we had a stimulating conversation (about) manufactured housing. I believe the (federal) government still has a distaste for manufactured housing; however, they realize its’ competitive price advantage over stick-built. The challenges remain: land use issues, chattel financing, and perhaps more detrimental than people think – the image of manufactured housing and its’ trailer park stigma. I offered (him) a concept model for transforming obsolete communities, making them modern and desirable, thereby beginning a fundamental transformation of the industry – a huge challenge!” (lightly edited)

As a related sidebar, and with Rick’s assistance, COBA7, as a service to affiliates, has assembled a new Signature Series Resource Document titled: ‘Academics Involved in &/or Interested in Manufactured Housing &/or Land Lease Communities’. It contains the names and contact information for no fewer than a dozen academics. If you’re an affiliate in good standing with COBA7, and would like a FREE copy of this new SSRD, simply phone the Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764 and request it. Furthermore, if you’re reading this, and are an academic – or a businessperson who knows such individuals interested in our industry or real estate asset class, have them get in direct touch with me, so Rick can vet (‘examine thoroughly’) them before placement on this long-awaited and valuable list of august personalities.

OK, so now where does MAKE MANUFACTURED HOUSING GREAT AGAIN! stand today? That’s pretty much up to us! As I told you before, it’ll be on the agenda at the MHAlive! ‘think tank’, the morning of 6 August at the RV/MH Hall of Fame in Elkhart, IN. You’re Welcome to participate, for only $20.00/person, payable at the door, but RSVP is a MUST before 31 July 2018. Phone (317) 346-7156.

Next. MAKE MANUFACTURED HOUSING GREAT AGAIN! is now the theme of the 27th annual International Networking Roundtable, 5-7 September, at the Alexander Hotel in Indianapolis. Go to www.GetMeRegistered.com/COBA7NRT2018 to register ASAP (Attendance limited to 200 & we’re already rapidly approaching that number!). For info, give me a call.

And, I’ve suggested to the SECO Conference in the South folk adopt the MAKE MANUFACTURED HOUSING GREAT AGAIN! theme for their 9-11 October annual gathering in Atlanta, GA. For info, contact genevieve@secoconference.com

Will national manufactured housing advocates MHI & MHARR adopt this powerful rallying cry, theme, goal for their respective meetings this Fall? Watch and see! In my opinion, whether they do or not, will be a prime indicator as to whether they’re on board to MAKE MANUFACTURED HOUSING GREAT AGAIN! Or, perhaps they’ll unite and come up with their own exciting telling variant. As I said, ‘Let’s Watch & see!

II.

Available for the First Time Ever!

21st Century ‘New Home Sales & Financing, &
Rental Homesite Leasing, in Land Lease Communities’

This is a half or full day manufactured housing sales and site leasing training program available to land lease community owners/operators unable to attend the biennial Two Days of Plant Tours & Home Sales Seminars conducted at the RV/MH Hall of Fame in Elkhart, IN. The gist of the sales/financing/leasing program is contained in Figure L, featured in both editions of SWAN SONG, ‘George Allen’s History of the Land Lease Community Real Estate Asset Class’ (1970 to present day). Seminar cost? $1,000.00 plus travel-related expenses. Best suited for state manufactured housing, or portfolio firm hosting. For more information, phone the aforementioned Official MHIndustry HOTLINE. And if you’d like to order the new, second edition of the book for $24.95 (includes S&H) before 1 August 2018; $34.95 thereafter. Do so, using the same phone number or (317) 346-7156.

III.

On-site Property Manager Compensation

Finally, a formula for estimating compensation of PMs in any local housing market!

Yes, this has been a multi year project. Last year at the Networking Roundtable, Frank Bowman, executive director of the Illinois Manufactured housing Association, ‘broke fertile ground’ with land lease community owners/operators as he reviewed and summarized On-site Property Management Compensation, laying the foundation for new information to come.

Well it’s here! Maybe not the whole panacea of PM compensation, but the new concept is, in this industry observer’s opinion, the first big step in the right direction in more than 40 years of paying salaried employees what their job is worth.

How to learn this new material (formulae)? Be present at the 27th annual International Networking Roundtable when Frank ‘holds forth’ on this seminal topic, then opens the floor for discussion. As a land lease community owners/operator responsible for this task, you’ll want to be ‘in the room’ on 6 September in Indianapolis, IN. Again, visit www.GetMeRegistered.com/COBA7NRT2018.

IV.

It’s Here!

‘Who’ll Preserve Our Legacy as a Manufactured Housing or Community Businessperson? Answer: You!’

The 24 page booklet bearing this provocative title is ‘hot off the press’! It profiles all 10 manufactured housing & land lease community owner/operator autobiographers, and quotes from their respective books. The booklet also contains a Five Step Process for Preserving Your Personal & Corporate Legacy, as well as recommendations for self-publishing and book marketing guidance..

How could you not want a copy? They’ll first be available at the informal writers’ seminar at the RV/MH Hall of Fame on 6 August, 1-3PM, for $20.00 – includes other pithy handout material as well. RESVP for the seminar is a MUST, before 31 July 2018, via (317) 346-7156. Or, if you don’t want to wait until then, simply mail a check in the amount of $25.00 ($20 for booklet & handout material, plus $5.00 for postage and handling) to COBA7 c/o Box # 47024, Indianapolis, IN. 46247.

***

George Allen, CPM, MHM
COBA7, a div. of GFA Management, Inc., dba PMN Publishing
Box # 47024, Indianapolis, IN. 46247
(317) 346-7156.

MAKE MANUFACTURED HOUSING GREAT AGAIN!

Wednesday, June 13th, 2018

Blog # 487; Copyright @ 10 June 2018; community-investor.com

Perspective. ‘Land lease communities, previously manufactured home communities, & ‘mobile home parks’, comprise the real estate component of manufactured housing.’

This blog posting is the sole national advocate, voice, official ombudsman, historian, research report & online communication media for all North American LLCommunities.

To input this blog &/or affiliate with Community Owners (7 part) Business Alliance, a.k.a. COBA7, use Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764.

COBA7 Motto: ‘U Support US & WE serve U!’ Goal of its’ print & online media =
to not only inform & opine, but to transform & improve MHBusiness performance!
______________________________________________________________________

INTRODUCTION: (I) ‘Make Manufactured Housing Great Again! – revisited. (II) New Home Sales & Financing & Rental Homesite Leasing in Communities Seminar, (III) New Tool for Estimating Compensation of On-site Property Managers, (IV) Your Legacy Preservation Tool is Here & Available for Purchase!

I.

MAKE MANUFACTURED HOUSING GREAT AGAIN

‘Touched Nerves With This rallying cry, theme, goal, last week!’

Thanks for encouraging phone calls and email messages relative to last week’s blog posting introducing MAKE MANUFACTURED HOUSING GREAT AGAIN! Sole regret? HUD-Code housing manufacturers, who also received this blog posting – and should be supporting an industry wide rallying cry, theme, goal – did not reply. Maybe this time around….If not; well, that in itself sends the rest of us a clear message!

Especially appreciated Ross Kinzler’s ‘take’ on the idea of embracing a rallying cry, theme, goal, for the manufactured housing industry going forward, relative to shipping 100,000 new HUD-Code homes by year end 2018, and 200,000 by year end 2022. Here’s what he penned on the subject (Can you pick out his two recommended theme variants?):

“Can I take a contrarian view? Which is better, looking back or looking forward? What was so great in the past other than shipments? If the industry was starting from scratch, what would it want from regulators? I contend it has it all, just some tweaks needed. So instead, how about: MH to the Rescue! The pitch should be ‘The housing answer is right here, right now, Just Say YES!”

Actually, all three shibboleths (‘slogans’) are not far apart in focus and message. What say you?

Then there’s this related tangent, sent from ‘our industry’s unofficial, but always building bridges with academia, liaison’, Rick Roethke of Barrington Investments (in IN & CA).

“I had dinner recently, in Palm Beach, with the chief economist and economic strategist for (one of the GSEs), and we had a stimulating conversation (about) manufactured housing. I believe the (federal) government still has a distaste for manufactured housing; however, they realize its’ competitive price advantage over stick-built. The challenges remain: land use issues, chattel financing, and perhaps more detrimental than people think – the image of manufactured housing and its’ trailer park stigma. I offered (him) a concept model for transforming obsolete communities, making them modern and desirable, thereby beginning a fundamental transformation of the industry – a huge challenge!” (lightly edited)

As a related sidebar, and with Rick’s assistance, COBA7, as a service to affiliates, has assembled a new Signature Series Resource Document titled: ‘Academics Involved in &/or Interested in Manufactured Housing &/or Land Lease Communities’. It contains the names and contact information for no fewer than a dozen academics. If you’re an affiliate in good standing with COBA7, and would like a FREE copy of this new SSRD, simply phone the Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764 and request it. Furthermore, if you’re reading this, and are an academic – or a businessperson who knows such individuals interested in our industry or real estate asset class, have them get in direct touch with me, so Rick can vet (‘examine thoroughly’) them before placement on this long-awaited and valuable list of august personalities.

OK, so now where does MAKE MANUFACTURED HOUSING GREAT AGAIN! stand today? That’s pretty much up to us! As I told you before, it’ll be on the agenda at the MHAlive! ‘think tank’, the morning of 6 August at the RV/MH Hall of Fame in Elkhart, IN. You’re Welcome to participate, for only $20.00/person, payable at the door, but RSVP is a MUST before 31 July 2018. Phone (317) 346-7156.

Next. MAKE MANUFACTURED HOUSING GREAT AGAIN! is now the theme of the 27th annual International Networking Roundtable, 5-7 September, at the Alexander Hotel in Indianapolis. Go to www.GetMeRegistered.com/COBA7NRT2018 to register ASAP (Attendance limited to 200 & we’re already rapidly approaching that number!). For info, give me a call.

And, I’ve suggested to the SECO Conference in the South folk adopt the MAKE MANUFACTURED HOUSING GREAT AGAIN! theme for their 9-11 October annual gathering in Atlanta, GA. For info, contact genevieve@secoconference.com

Will national manufactured housing advocates MHI & MHARR adopt this powerful rallying cry, theme, goal for their respective meetings this Fall? Watch and see! In my opinion, whether they do or not, will be a prime indicator as to whether they’re on board to MAKE MANUFACTURED HOUSING GREAT AGAIN! Or, perhaps they’ll unite and come up with their own exciting telling variant. As I said, ‘Let’s Watch & see!

II.

Available for the First Time Ever!

21st Century ‘New Home Sales & Financing, &
Rental Homesite Leasing, in Land Lease Communities’

This is a half or full day manufactured housing sales and site leasing training program available to land lease community owners/operators unable to attend the biennial Two Days of Plant Tours & Home Sales Seminars conducted at the RV/MH Hall of Fame in Elkhart, IN. The gist of the sales/financing/leasing program is contained in Figure L, featured in both editions of SWAN SONG, ‘George Allen’s History of the Land Lease Community Real Estate Asset Class’ (1970 to present day). Seminar cost? $1,000.00 plus travel-related expenses. Best suited for state manufactured housing, or portfolio firm hosting. For more information, phone the aforementioned Official MHIndustry HOTLINE. And if you’d like to order the new, second edition of the book for $24.95 (includes S&H) before 1 August 2018; $34.95 thereafter. Do so, using the same phone number or (317) 346-7156.

III.

On-site Property Manager Compensation

Finally, a formula for estimating compensation of PMs in any local housing market!

Yes, this has been a multi year project. Last year at the Networking Roundtable, Frank Bowman, executive director of the Illinois Manufactured housing Association, ‘broke fertile ground’ with land lease community owners/operators as he reviewed and summarized On-site Property Management Compensation, laying the foundation for new information to come.

Well it’s here! Maybe not the whole panacea of PM compensation, but the new concept is, in this industry observer’s opinion, the first big step in the right direction in more than 40 years of paying salaried employees what their job is worth.

How to learn this new material (formulae)? Be present at the 27th annual International Networking Roundtable when Frank ‘holds forth’ on this seminal topic, then opens the floor for discussion. As a land lease community owners/operator responsible for this task, you’ll want to be ‘in the room’ on 6 September in Indianapolis, IN. Again, visit www.GetMeRegistered.com/COBA7NRT2018.

IV.

It’s Here!

‘Who’ll Preserve Our Legacy as a Manufactured Housing or Community Businessperson? Answer: You!’

The 24 page booklet bearing this provocative title is ‘hot off the press’! It profiles all 10 manufactured housing & land lease community owner/operator autobiographers, and quotes from their respective books. The booklet also contains a Five Step Process for Preserving Your Personal & Corporate Legacy, as well as recommendations for self-publishing and book marketing guidance..

How could you not want a copy? They’ll first be available at the informal writers’ seminar at the RV/MH Hall of Fame on 6 August, 1-3PM, for $20.00 – includes other pithy handout material as well. RESVP for the seminar is a MUST, before 31 July 2018, via (317) 346-7156. Or, if you don’t want to wait until then, simply mail a check in the amount of $25.00 ($20 for booklet & handout material, plus $5.00 for postage and handling) to COBA7 c/o Box # 47024, Indianapolis, IN. 46247.

***

George Allen, CPM, MHM
COBA7, a div. of GFA Management, Inc., dba PMN Publishing
Box # 47024, Indianapolis, IN. 46247
(317) 346-7156.

An Historic, Once in 30 Years Opportunity!

Tuesday, June 12th, 2018

Blog # 488; Copyright @ 12 June 2018; community-investor.com

Perspective. ‘Land lease communities, previously manufactured home communities, & ‘mobile home parks’, comprise the real estate component of manufactured housing.’

This blog posting is the sole national advocate, voice, official ombudsman, historian, research report & online communication media for all North American LLCommunities.

To input this blog &/or affiliate with Community Owners (7 Part) Business Alliance, a.k.a. COBA7, use Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764.

COBA7 Motto: ‘U Support US & WE Serve U!’ Goal of its’ print & online media =
to not only inform & opine, but to transform & improve MHBusiness performance!
____________________________________________________________________

An Historic, Once in 30 Years Opportunity!

Your Firm’s Name & Contact Information in the 30th ALLEN REPORT

In all of manufactured housing, and the land lease community real estate asset class, there’s but ONE annual, researched, seminal (‘inspiration for future development’) statistical compendium,, and that’s the annual ALLEN REPORT, a.k.a. ‘Who’s Who Among Land Lease Community Portfolio Owners/operators Throughout North America!’

If you’re reading these lines and have never seen or studied the ALLEN REPORT, a copy of the 29th edition is available for $544.95 via affiliation at the Option II level, with the Community Owners (7 Part) Business Alliance, or COBA7. Simply phone the Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764 to affiliate. The 30th annual ALLEN REPORT will be distributed during January 2019, as a lagniappe in the Allen Letter professional journal.

Now, what’s going on with this ‘historic, once in 30 years opportunity, to have one’s firm’s name & contact information displayed prominently in the 30th annual ALLEN REPORT’?

It’s pretty simple really. With the 27th annual International Networking Roundtable on the Fall meeting horizon, 5-7 September, at the Alexander Hotel in Indianapolis, IN., COBA7 is recruiting financial sponsors for that longest running national event in manufactured housing industry history.

$5,000.00 sponsors, the top tier for this year’s networking roundtable, not only receive signage, promotional, and repeated verbal acknowledgement of their $ sponsorship throughout the event, but highlighting in the event directory – widely acclaimed as the most comprehensive at any such national meeting! Then there’s the invaluable exposure incentive accompanying mention, by name and contact information, in the aforementioned 30th annual ALLEN REPORT.

Next roundtable sponsorship tier, at $2500 also receives special treatment at the networking roundtable, but not mention in the ALLEN REPORT.

Why is this opportunity so propitious for your firm? Because the ALLEN REPORT is the only statistical compendium that routinely finds its’ way into the hands of 500+/- portfolio owners/operators of land lease communities throughout the U.S. and Canada. And it is purchased throughout the year by would be realty investors within and outside the manufactured housing industry, wanting to learn more about the business opportunities therein. Frankly, there is no better combined exposure, connecting the housing & realty sectors of our industry & asset class!

Bottom line? HUD-Code housing manufacturers (one already signed-on as a $5,000 sponsor!), major lenders of chattel capital & real estate-secured mortgages (one of the latter has signed-on as a $5,000 sponsor!), even portfolio ‘players’ should jump as this rare opportunity to be showcased in this very public and enduring fashion.

Interested in doing so? Then email me via gfa7156@aol.com informing me of your intent; or phone, again, the Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764. Deadline? Preferably 29 June, but if need be, 31 July – to ensure accurate placement in networking roundtable literature, and within the ALLEN REPORT proper.

***

MAKE MANUFACTURED HOUSING GREAT AGAIN!

Monday, June 4th, 2018

Blog # 486; Copyright @ 2 June 2018; community-investor.com

Perspective. ‘Land lease communities, previously manufactured home communities, & ‘mobile home parks’, comprise the real estate component of manufactured housing.’

This blog posting is the sole national advocate, voice, official ombudsman, historian, research report & online communication media for all North American LLCommunities.

To input this blog &/or affiliate with Community Owners (7 Part) Business Alliance, a.k.a. COBA7, use Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764.

COBA7 Motto: ‘U Support US & WE Serve U!’ Goal of its’ print & online media =
to not only inform & opine, but to transform & improve MHBusiness performance!
______________________________________________________________________

INTRODUCTION. Finally, in 2018, a rallying cry, an apt theme, a worthy goal, for the manufactured housing industry! Here it is:

Make Manufactured Housing Great Again!

Yes, you’re reading that right! It ‘says it all’, hinting at our turn of the century loss of easy access to chattel capital, to the reality that quality, energy efficient, attractive HUD-Code manufactured housing can be, & is, the practical answer to the ‘affordable housing’ crisis!

There’s Work to be Done, to MAKE MANUFACTURED HOUSING GREAT AGAIN! It begins with addressing and correcting a number of issues afoot in our business model today, beginning with Parts I & II following. Plus, is the manufactured housing trade press up to the task of promoting this end, or still mired in backstabbing & innuendo?

I.

What’s Wrong With Land Lease Communities Today!

Here’s a paraphrase of recent remarks made by a respected land lease community portfolio owner/operator, who happens to be a certified Manufactured Housing Manager (‘MHM’) and member of the RV/MH Hall of Fame:

“Your experience with neighboring communities that went downhill, reputation and appearance-wise, during 30 years of passing from one owner to another, is a sad but accurate testament to what happens when owners/operators don’t understand the cost of maintaining, let alone upgrading such properties; don’t have the funds to do so; or just don’t care.

“I cringe every time I hear someone talk of these communities as being ‘cash cows’ – ready for the milking; real estate brokers casually talk of how easy it is to upgrade; and, others advocate ‘fix & flip’ strategies. Every time someone overpays for one of these communities, the writing is on the wall, warning the rest of us will suffer the consequences.”

There’s nary a land lease community owner reading these words who hasn’t experienced similar scenarios, whether they’ve suffered the consequences of being a neighbor to such malaise or profiteering – or, sorry to say, are guilty of it themselves! Yes, this is where the image improvement, affordable housing, and desirable lifestyle cycle begins and ends. Where do your properties fit into this perennial cycle?

So, what are you doing; what are you willing to do, as a land lease community owner, to MAKE MANUFACTURED HOUSING GREAT AGAIN!?

II.

“Post-production sector…weak link in…MHIndustry growth & progress.”?

MHARR’s recent Press Release (June 2018) poses that question as a statement. Which is it? The answer likely lies in accords with one’s perspective on the matter. For example; it’s a given, HUD-Code housing manufacturers, the Big Three C firms in particular – who controlling 70%+/- national market share, are in the driver’s seat at the Manufactured Housing Institute they fund. So, there one finds the Strong Link to MHIndustry growth & progress.

Weak Link? The post-production sector. In fairness, this industry observer can only opine on one of several sectors, that comprised of land lease community owners/operators nationwide. And yes, in my opinion, that sector continues to ‘go begging’ for attention and support, via advocacy and representation, within and outside Washington, DC. Not much point here, to repeat the ills and shortfalls of leadership to date; but rather, what should occur, what must occur, going forward, to

Make Manufactured Housing Great Again!

And what might those matters be? Referring to the same MHARR Press Release, five tasks are recommended for attention to MHI and or, as MHARR puts it, “a new independent, collective, national post-production association.”. Heavily edited, they include:

• Aggressively engage in all aspects of manufactured housing consumer finance 1) including secondary market support for – and securitization of – all types of manufactured home loans…”, & 2) establish secondary market for home sales.

• Effectively oppose local regulatory and zoning barriers to all forms of affordable housing, and the development of land lease communities.

• Ensure reasonable, cost-effective housing installation and placement criteria promoting balance between regulation and affordability. Frost Free Foundations!

• Promote professional property management within land lease communities, as well as strong, effective representation and advocacy on the national level.

• Commit to and engage in national brand advertising, to stimulate and maintain growth and prosperity throughout the manufactured housing industry.

No question but that they’re many other measures to achieve this end, but it’s a start. Perhaps the overarching goal, among all manufactured housing-related trade sectors should simply, to

Make Manufactured Housing Great Again!

III.

Manufactured Housing Press in Transition!

Once there were three (2010), then there was none (2016). Manufactured housing print trade publications: Manufactured Home Merchandiser, Community Management, and The Journal. And during the one year (2017) hiatus we had just two subscriber-supported print trade newsletters, the Allen Letter professional journal, and The Allen CONFIDENTIAL! business newsletter, keeping us informed – along with occasional abut issue pithy Press Releases from MHARR and newsy notes from MHI..

Today, since the January 2018 Louisville MHShow, we have MHInsider, published by MHVillage, DATACOMP of Grand Rapids, MI. To date, they’ve published a Special Tunica MHShow issue, followed by a Spring edition, and now we await a Summer edition. Are you receiving and reading MHInsider magazine? To do so, contact (800) 397-2158.

What else is happening with the manufactured housing trade press? Besides the three print publications just named, there are online ezines and an intermittent blog posting. But here online, in this industry observer’s opinion, ‘lies the rub’ – as in irritant. Given the relative ease and minor expense of publishing online, by anyone journalism qualified, experienced, or often not, it’s easy to understand how some manufactured housing news has slipped into the present sad state of trade news reporting.

One online ezine, reportedly widely known – in this industry observer’s opinion – risks discrediting, as it brick bats those whose words and actions don’t mirror or support the editorial stance, and industry agenda, espoused by said ezine. One way to evaluate practitioners of such a fifth estate, is to number, identify, and critique the writing quality its’ stable of writers.

Another, otherwise information-packed, reputable ezine looks, if not feels, like a bona fide print magazine, as one ‘turns the pages’ using a computer mouse. The problem here though, is the publisher – again, in this observer’s opinion – overexposes two of its’ writers, to the extent the ezine increasingly referred to as being ‘their magazine’. Not true, and hopefully that peccadillo will change with time.

Blog posting. Yes, it’s the one you’re reading right here. For a very long time (i.e. 400+ postings during eight years) it appeared every Sunday morning, but not anymore. To ease the workload, it was deemed wiser to ‘post’ when industry and asset class news is timely and worthy to be posted – and when time is of the essence. Today, this blog goes out to hundreds (not thousands, as used to be the case) of select blog ‘floggers’ (readers).

So, where does all this leave today’s manufactured housing trade press? No longer are we in near complete disarray, as was the case during 2017; but certainly not where we need to be if we’re going to reach out and attract homebuyers and site lessees to our affordable housing product and lifestyle, and…

Make Manufactured Housing Great Again!

***

George Allen, CPM, MHM
Box # 47024
Indianapolis, IN. 46247
(317) 346-7156.