Does the MHIndustry Need an IPPA?

May 20th, 2016

Blog # 397 Copyright 2016 COBA7® @ 22 May 2016; community-investor.com website

Perspective: ‘Land-lease-lifestyle Communities, a.k.a. manufactured home communities and ‘mobile home parks’, comprise the real estate component of manufactured housing.’

This blog posting is the sole national advocacy voice, official ombudsman & historian, research reporter & online communication media for North American LLLCommunities!

To input this blog &/or affiliate with Community Owners (7 Part) Business Alliance®, a.k.a. COBA7®, use Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764

Coba7® Motto = ‘U Support US & WE Serve U!’ Goal of its’ print/online media =
‘Not only inform & opine, but transform & improve MHBusiness Model Performance!’

INTRODUCTION: Part I is me being candid about prospects for a new, national, independent post-production association for manufactured housing businessmen and women from all segments of the industry. Remember, this is simply my opinion about a pithy matter that’s been bandied about, by the industry’s national advocacy groups, ‘for years’, if not decades. What do you think? Inquiring minds would like to know! And Part II. As the title says, this is your last opportunity to participate, and make MHIndustry history, at the RV/MH Hall of Fame this week in Elkhart, IN! Think about this too. When was the last time YOU were invited to tour as many as si’ How to Sell & Seller-finance New Homes On-site in LLLCommunities’? Answer? Never before! So, don’t miss this exceedingly rare opportunity to do so, on 5/25 & 26, 2016.

I.

Does the MHIndustry Need an IPPA?

(That’s short for ‘Independent Post-Production Association’)

George Allen, CPM®Emeritus, MHM®Master

OK. For the first time, I’ll write openly about the rumored launching of a new, independent post-production association or IPPA. It’s certainly not a new topic of conversation among manufactured housing aficionados. Rather, the idea – the perceived need, now possibility, appears on our business scene with relative frequency, almost always at the impetus of the Manufactured Housing Association for Regulatory Reform. MHARR, you know, is a 30+ year national trade advocate associated with HUD-Code manufactured housing, whose membership is comprised of smaller regional home manufacturers.

It’s likely MHARR’s sensitivity to said need, relates to their mission of protecting manufactured housing from over regulation by federal agencies. And during that process, encounter post-production matters, identified by members and others, ultimately impacting home manufacturers (e.g. housing finance), not being addressed well by any one or more national advocates for manufactured housing..

The most recent plea for the soon launch of an IPPA lobby in Washington, DC. appeared in the May 2016 issue of The Journal, with this title:

‘Consumer Financing & Other Failures Re-Ignite Need for Independent Post-Production Association’

The gist of this op/ed is, the ‘…post-production segment of the industry continues to suffer successive setbacks…on a range of issues…affecting the financing, placement, installation and utilization of HUD-Code manufactured homes….”It goes on to cite specific instances re: “Dodd-Frank and SAFE ACT”, even “…Duty to Serve Underserved Markets…” (‘DTS’), that “…disproportionately harms smaller industry businesses”… (but) “do not negatively impact, the largest industry businesses….” How much of this is correct? That’s certainly open to debate. There’s another national advocate in town (Washington, DC) that’s HUD-Code housing (larger) manufacturer dominated, claims to represent all segments of the MHIndustry. Do they? In this veteran industry observer’s opinion, YES and NO.

Depending on ‘from where’ & ‘towards whom’, pending federal legislation and or proposed regulatory control measures ‘come & go’, the Manufactured Housing Institute (‘MHI’), can be counted on to at least make an appearance, even mount serious opposition, or support, at times. What tends to gripe the average, direct, dues-paying MHI member, however, is the manner in which platforms are designed and implemented. All too often it appears initiatives and actions, if there’s to be any, are launched sans discussion among all parties affected, and in a manner beneficial to the largest of member firms, ignoring the smallest. Now, some may want to debate that description; but if they do, let the conversation cite 1) the institute’s ‘lack of proxy voting in certain key elections’, and 2) their ‘political control practice of affluence gerrymandering’, i.e. the meeting planning gimmick of using expensive meeting venues only the largest and wealthiest members can justify attending.

But beyond that, there are other reasons why an all-inclusive IPPA will likely not materialize anytime soon; certainly not until annual new HUD-Code home shipments are back to pre-2009 levels. Why?

• First. The lion’s share (majority) of national manufactured housing advocacy support dollars comes from the ‘Three Big C’ home manufacturers, controlling 71 percent of the 70,544 home shipments national market share in 2015. How’s that translate into dollars? 70,000+ new HUD-Code homes X $100/floor = $7,000,000 compared to 250,000 new homes shipped during year 2000 = $25,000,000.00. Do you see much, if any of either of those treasures, supporting a new, all-inclusive IPPA? I don’t. Didn’t happen in year 2000 when dollars were flush; why in 2016 or 2017, when we’re ‘hopefully’ coming out of our seven plus year funk? (However, know there is a practical way to make this happen, at the right time; it’s just not open for public discussion now)

• Next. A lack of charismatic, visionary, sacrificial leadership among small businessmen and women with ‘skin in their respective games’ – to lead a new, all-inclusive IPPA effort. Some might call it lethargy. I prefer to think of it as continuing to be a game of survival, not yet maximizing profitability. After all, the manufactured housing industry and its’ sister real estate asset class, the land-lease-lifestyle community, has been working itself through a major paradigm shift since the turn of the century, when easy access to chattel capital disappeared, and along with it, more than 10,000 independent (street) MHRetailers. And at only 70,544 new HUD-Code homes shipped during 2015, we’re not out of the woods yet, not by any measure or stretch of the imagination.

So, no new, all-inclusive IPPA for the time being. Even though some, maybe most, industry segments continue to feel underrepresented. But wait.

How ‘bout the Community Owners (7 Part) Business Alliance®, or COBA7®? I suppose one might refer to the 2 ½ year old, growing alliance of businessmen and women, as being a mini-IPPA. It materialized not as a result of ‘issues’ cited in the opening paragraph of this article, but out of frustration towards national advocacy bodies focused on home manufacturers, not real estate development, investment, and management of LLLCommunities, especially small to mid-sized properties that make up 85% of the national inventory. Today, COBA7® boasts several hundred affiliates, from all segments of the manufactured housing industry.

The original seven ‘parts’ or foci of COBA7® remain constant and effective:

• Ongoing statistical research, e.g. 27th annual ALLEN REPORT, now poorly imitated by a division of one national advocate. As a result, COBA7® now champions – and encourages, all national reporters (HUD, MHARR, MHI, & COBA7®) of ‘new HUD-Code homes shipped’ data, to publish the same Institute for Building Technology & Safety (‘IBTS’) totals each month of the year!

• Monthly updating & distribution of more than a dozen Signature Series Resource Documents (‘SSRD’s), including such salient titles as the annual National Registry of ALL Lenders to the MHIndustry & LLLCommunity Asset Class! Also, the sole source of the MHIndustry’s Official Lexicon & Glossary, and several widely-regarded directories of real estate brokers, consultants and more..

• Weekly & monthly communication in print (the Allen Letter professional journal & the Allen CONFIDENTIAL! business newsletter)and online (blog) at community-investor.com

• Superb networking opportunities via annual Networking Roundtable and other similar events.

• Deal-making opportunities unavailable anywhere else in the industry or asset class

• Professional property management training & certification via popular Manufactured Housing Manager®, or MHM® program, taught only by LLLCommunity owners/operators. More than 1,000 MHM®s designated to date!

• National advocacy as need be, e.g. 1) national official ombudsman (press) to the MHIndustry, and 2) official historian (Two books published to date, and home of the official MHIndustry timeline).

So, there’s a mini-IPPA in effect today! What does the future hold for it? Ah, there’s the question. The quick answer is, depends on who steps forward to ease into a leadership role of charismatic, visionary, sacrificial service to one’s peers throughout 50,000+ LLLCommunities nationwide and in Canada. In the meantime, know COBA7® enjoys positive national recognition by, and respect from, HUD, the Federal Housing Finance Agency, and GSEs. For more information, or to affiliate, phone the Official MHIndustry HOTLINE: 9877) MFD-HSNG or 633-4764.

In conclusion, this writer does not see an all-inclusive IPPA forming anytime soon. However, with a mini-IPPA in place and growing, there’s hope that presence will pressure present day national advocacy entities to better relate to, and represent, their respective memberships – muting the clarion call for a fourth national advocate for manufactured housing.

II.

Last Chance to Participate & Make MHIndustry History!

At the close of business on Friday, 20 May, more than 80 MHIndustry & LLLCommunity owners/operators had registered to participate in the ‘first ever’ Two Days of Plant Tours & Home Sales Seminars, at the RV/MH Hall of Fame in Elkhart, IN., on 5/25 & 26, 2016. It’s likely that total will exceed 100 by the time the event begins Wednesday morning at 8AM. Will YOU be there to learn how to sell and seller-finance new HUD-Code homes on-site in land-lease-lifestyle communities; visit two or more of six Cavco, Champion, Clayton, Commodore & Adventure Homes plants; and, when it’s all said and done – Make Manufactured Housing Industry History in Grand Fashion?!

Still possible to register on Monday, by phoning (317) 346-7156 or via email: gfa7156@aol.com

Remember, all four sequential education sessions are being taught by LLLCommunity owners/operators who’re already actively selling and seller-financing new HUD-Code homes on-site in their respective properties. Their topics and names are:

GETTING READY! Adriane DeRose, MHM®, & Pamela Zieman, MHM® of Carefree Homes, Inc., Indianapolis, IN.

BUYING HOMES! Jamie Dougherty, MHM®, of Community Management Group of Farmington Hills, MI.

SELLING HOMES! Kenneth Lipschutz & Danya Mallad of HomeFirst Certified Communities in Birmingham, MI.

FINANCING HOMES! Spencer Roane, MHM, of Pentagon Properties, Atlanta, GA.

In addition, association executives or board representatives will be present from four of six Midwestern states. It’s hoped ‘everything about this inaugural program’ suggests it needs to be repeated every late Spring or early Summer as a means to stimulate more HUD-Code home sales, to fill vacant rental homesites in communities throughout the region.

Sincerely hope to see YOU there! GFA

***

How to Find MHSales Staff, & Lease-Option Methodology

May 13th, 2016

Blog # 396 Copyright 2016 COBA7® @ 15 May 2016; community-investor.com website

Perspective: ‘Land-lease-lifestyle Communities, a.k.a. manufactured home communities and ‘mobile home parks’, comprise the real estate component of manufactured housing.’

This blog posting is the sole national advocacy voice, official ombudsman & historian, research reporter & online communication media for North American LLLCommunities!

To input this blog &/or affiliate with Community Owners (7 Part) Business Alliance®, a.k.a. COBA7®, use Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764.

COBA7® Motto = ‘U Support US & WE Serve U!’ Goal of its’ print/online media = ‘Not only inform & opine, but transform& improve MHBusiness Model Performance!’

INTRODUCTION. We are indeed living in exciting times! Part I describes a new initiative, among land-lease-lifestyle community owners/operators, to popularize what is already de rigueur (‘current fashion’) among many property portfolio firms: lease-option ‘financing’. And Part II. What more can I say? TODAY, everyone who wants to maintain and improve the value of their LLLCommunity must sell new HUD-Code homes on-site! Well, here’s the only opportunity any of us will have, during the rest of 2016, to learn How To Do that. Will YOU be in Elkhart, IN., at the RV/MH Hall of Fame on 5/25 & 26? Hope so! Part III. Wish I didn’t have to address ‘this issue’ month after month. Don’t you think it time the national advocates for the manufactured housing industry ‘got their act together’, in the truest sense of that phrase, to report monthly new HUD-Code home shipments in the same fashion? So far, HUD, MHARR, & COBA7 have moved in that direction.

I.

Task Group Forms to Popularize Lease-Option Nationwide

An informal task group has formed to popularize lease-option (‘L-O’) as a means for some land-lease-lifestyle community (a.k.a. manufactured home community) owners/operators to transfer ownership of manufactured homes.

In an L-O transaction, also referred to as a lease with option to purchase (‘LTP’), a community owner/operator enters into lease agreements 1) for the rental homesite, 2) a separate lease for the manufactured home, and 3) a purchase option agreement. The lessee pays rent for the homesite and rent for the home; then, during or near the end of the lease term(s) will become – or has the option of becoming, the owner of the home, by paying a predetermined amount based on estimated fair market value of the home; or, purchasing the home for its’ fair market value as determined at the end of said lease term.

The informal task group is comprised of attorneys; George Allen, CPM®, community owner & consultant to the MHIndustry; Larry Matthews, president of American Commerce Bank; a credit bureau offering reporting services for smaller community operators; and, Spencer Roane, MHM®, president of Pentagon Properties, Inc., community owner and longtime L-O practitioner.

Benefits of the L-O program are many:

• Helps community owners sell homes, which increases internal cash flow, as well as the value of said communities, and upgrades their visual quality

• Encourages the sale of new manufactured home to and among community owners/operators

• Offers tremendous flexibility for structuring financial terms to suit tenants

• In permissible states, and when properly structured, no lending licenses are required.

• Sales staff can negotiate lease terms with prospective customers/tenants.

• Prospect of home ownership incentivizes tenants to care for their home.

• Gives tenants an opportunity to establish a credit history sufficient to qualify for a home loan when exercising the purchase option.

• Rental payment incentives discourage delinquent rent payments, and help build equity

The group has identified a dozen or more states where L-O programs are viable, and expects to add more to the list through to the end of year 2016. Within the next few months, they’ll announce several venues where it will conduct L-O workshops. These workshops, aimed at smaller and mid-size community operators, will include forms and documents, structure of L-O transactions, sources of available financing, credit reporting services, and practical experience covering hundreds of transactions.

While L-O is not the only topic covered in the FINANCING HOMES! seminar Spencer Roane, MHM®, will be teaching on 5/25 & 26, at the ‘Two Days of Plant Tours & Home Sales Seminars’, at the RV/MH Hall of Fame in Elkhart, IN., his presence during those two days, provides ample opportunities for attendees at this inaugural event, to seek his advice relative to L-O. For more information on above-described L-O emphasis, and or register for the Elkhart event, phone (317) 346-7156 or via gfa7156@aol.com

POSTSCRIPT. If your memory is sharp, you’re likely thinking, “Hmm. Wasn’t there another informal group formation announced in last week’s blog posting on this website?” Answer? Yes. That informal group, comprised of LLLCommunity owners and others, however, is focused on finding an answer to the manufactured housing industry’s lack of easy access to chattel capital for in-community new home loans! At present they’re focused on articulating and recommending a Duty to Serve (‘DTS’) pilot program for the GSEs (i.e. Fannie Mae & Freddie Mac), during the present rulemaking window of opportunity. After the announcement in last week’s blog, several interested parties asked to be included in the informal group. So, what’s happening here? With the launch of the Community Owners (7 part) Business Alliance, or COBA7, in early 2014, land-lease-lifestyle community owners/operators finally have a national advocate dedicated first, to their needs, then everyone else’s – not the ‘other way around’! Watch for updates here, and in the Allen Letter professional journal.

II.

Two Days of Plant Tours & Home Sales Seminars =

‘Home Sales Training, Motivating In-plant Tours, Superb Interpersonal Networking, & Making MHIndustry History – All Wrapped into One Grand Experience!’

The RV/MH Hall of Fame in Elkhart, IN., has been ‘making MHIndustry history’ since shortly after its’ opening. An early event occurred 27 February 2009, when 100 MHIndustry home manufacturers and (then) MHCommunity owners/operators caucused there to ‘agree on what it’d take for manufacturers to build more new homes and communities to buy them’. That year (2009), only 49,789 new HUD-Code homes were shipped, with only 25% of them going directly into communities. Well, that was a pivotal event, the year when the Community Series Home (design) was birthed. Result? By year end 2015, 70,544 new HUD-Code homes would be shipped (that year), and of that total, an estimated 40% went into (now) land-lease-lifestyle communities!

Now we’re on the very threshold of an equally historic event at the RV/MH Hall of Fame – the debut of ‘Two Days of Plant Tours & Home Sales Seminars!’ As you’ve likely heard or read, no fewer than six HUD-Code home factories (Cavco, Champion, Clayton, Commodore, & Adventure Homes) are opening their doors to visitors on 25 & 26 May. And while the plant tours are occurring, just as many LLLCommunity owners/operators will be listening to other LLLCommunity owners, teaching them how to engage in new home sales on-site. Specifically, here’s what’ll be covered and by whom:

GETTING READY! Adriane DeRose, MHM® & Pamela Ziemer, MHM® of Carefree Homes, Inc., Indianapolis, IN., will be describing what it means to get one’s property ready (i.e. curb appeal, licensing, etc.), one’s staff ready (selected & trained) – even one’s sales staff, if property size and or number of vacant rental homesites warrants separate personnel. Also, is everyone really LISTENING to what prospective homebuyer/site lessees are saying on the telephone and during interviews on-site? And once READY, what happens next? And did you know, there’s a practical way to measure on-site sales staff performance? Come and learn all these important preparatory measures….

BUYING HOMES! James (‘Jamie’) Dougherty, MHM® of Community Management Group, out of Farmington Hills, MI., Here, some very important decision-making has to occur. For example, selling or leasing homes on-site, or a combination of both? Quality of new homes to be purchased? Marginal or solid – as in short term solution or long term presence and value? Must know one’s market and mix, e.g. Area Median Income (‘AMI’) & new home price point calculations; also, focus on newly weds or empty nesters? Then there’s the home manufacturer – a whole raft of key questions must be answered, re: product and features, advertising support, financial assistance, rebates, warranty, and more. Be present in this session to learn how to be successful when buying new homes!

SELLING HOMES! Kenny Lipschutz & Danya Mallad of HomeFirst, Birmingham, MI., emphasize ‘great customer experiences don’t happen by chance, but are results of much bigger principles and practices happening behind the scenes every day’! Such experiences stem from strong cultural foundations, deliberate planning, best practices, and integrity in execution. Extraordinary customer experiences lead to significant growth and greater market share. Frankly, this will likely be the only and best session ever, on ‘selling new HUD-Code homes on-site in LLLCommunities’, that you’ll experience all year!

FINANCING HOMES! This session will review all financing alternatives available for in-community sales, particularly L-O seller ‘financing’, to fill vacant rental homesites and upgrade the curb appeal of the property. Spencer Roane, MHM®, of Pentagon Properties in Atlanta, GA., is a ‘boots on the ground’ operator, who openly and thoroughly talks about what works and what does not, in the several communities he owns. His 20+ years of in-community seller-financing of new and resale homes underscores his belief that the final story of any finance program can’t be fully told until the last payment is received! And his approach is the polar opposite of our industry’s sorry reputation for ‘churn & burn’ deals. Spencer expects EVERY sales transaction to succeed, and will discuss every aspect of the sales transaction he considers important, from selection of the house, to acquisition financing, structure of a lease-option transaction, careful qualification of buyers, and his ‘build and they will come’ successful experience!

And that’s not all. A brief introductory session will begin each morning and afternoon pairing of home sales seminars. Two foci. First, set the stage for what follows – a summary of key statistics and emerging trends characteristic of the HUD-Code manufactured housing industry and LLLCommunities today. This followed by a brief but succinct description of the ‘Six Right Ps of Marketing New Homes in LLLCommunities’. A special plastic 3X5 wallet card, containing this seminal ‘6Ps’ information, has been prepared as a handout for everyone attending the Two Days of Plant Tours & Home Sales Seminars!

NOTE. All four sessions will be repeated twice during the Two Days of Plant Tours & Home Sales Seminars, at the RV/MH Hall of Fame, on 5/25 & 26, in Elkhart, IN. This is pretty much your last chance to sign-up, especially at the reduced rate of only $195/person. After 5/18, the registration increases to $295.00/person. Simply phone the Official MHIndustry HOTINE: (877) MFD-HSNG or 633-4764 or (317) 346-7156. Also email: gfa7156@aol.com This is the only time this year, new home sales training, and seller-financing of on-site transactions, will be offered to manufactured housing and land-lease-lifestyle community owners/operators.

III.

Why Does This Confusion Continue?

Institute for Building Technology & Safety (‘IBTS’) tallied 7,110 new HUD-Code homes shipped in March 2016; boosting year to date total to 19,101 homes! HUD, MHARR, & COBA7® agree, & in turn, publish the same shipment totals!

Another national MHAdvocate foists (‘palms off as genuine’) monthly new HUD-Code home shipment totals that likely confuse many folk! For example; their respective totals @ March 2016 = 7,056 new homes, & only 18,976 shipped YTD

Go figure…

And the confusion continues…

Community Owners (7 Part) Business Alliance®, or COBA7®’s Signature Series Resource Document, the 27th annual ALLEN REPORT, a.k.a. ‘Who’s Who Among LLLCommunity Portfolio Owners/operators Throughout North America!’ identifies 120 of the known 500 property portfolio ‘players’ in the realty asset class, ranking them according to the total number of reported rental homesites. Two examples: Largest REIT, Chicago’s ELS, Inc., is reported to have 139,000 rental homesites as of January 2016; Bessire & Casenhiser, CA = 16,502 sites.

However, another national LLLCommunity advocate, in its’ May 2016 ‘Largest 50 Community Owners & Operators’ (list), describes giant ELS, Inc., as having only 71,700 rental homesites in its’ property portfolio; and, the Bessire & Casenhiser firm as having but 2,899 sites. Such drastic differences in corporate site totals persist, among most firms listed. Why? No hint in the introductory paragraph, the list itself, or even the End Notes. But rumor has it, totals do not include RV sites! Yet the introductory paragraph goes boasts, it “…is the industry’s most reliable source of data used to create more opportunities for the successful development, operation, and marketing of land-lease communities.” Really? In this industry observer’s opinion, a ‘reliable source of confusion’, yes! Especially as one community member firm, with 10,186 sites, was not even listed this time around. Nor was one of the largest fee management firm in the country – a target of the advocacy body’s recruiter!.

Again, as the title to this blog topic asked: Why Does This Confusion Continue?

Maybe because the manufactured housing industry has long had an unfortunate, counter-productive reputation for being fragmented, even self-destructive at times (e.g. lack of cohesive action relative to pending legislation and regulatory affairs). And these two examples of unnecessarily ‘playing with numbers’ raise questions as to the industry – and realty asset class’ ability to ‘keep (accurate) score’ of new home shipment volume, as well as comparable sizes of income-producing properties.

***

George Allen, CPM®Emeritus, MHM®Master

Behind the Scenes Intrigues at MHCongress!

May 7th, 2016

Blog # 395 Copyright 2016 COBA7® @ 8 May 2016; community-investor.com website

Perspective: ‘Land-lease-lifestyle Communities, a.k.a. manufactured home communities and ‘mobile home parks’, comprise the real estate component of manufactured housing.’

This blog posting is the sole national advocacy voice, official ombudsman & historian, research reporter & online communication media for North American LLLCommunities!

To input this blog &/or affiliate with Community Owners (7 Part) Business Alliance®, a.k.a. COBA7®, use Official MHIndustry HOTLINE: (877) MFD-HSNG or 63304764.

COBA7® Motto = ‘U Support US & WE Serve U!’ Goal of its’ print/online media = ‘Not only inform & opine, but transform & improve MHBusiness Model Performance!’

INTRODUCTION = ‘Behind the Scenes Intrigues at the MHCongress in Las Vegas’. There were many, and this week’s blog posting describes three of them for you:

• Major real estate statistical reference to soon include LLLCommunities?
• Finally, businessmen & women step forward to address our chattel $ issue.
• Manufactured Housing Executive Women poised to double number in size

‘Two Days of Plant Tours & Home Sales Seminars’ venue promises to establish a hands-on, educational HOW TO precedent worthy of emulation in the Southeast, Pacific Northwest, and elsewhere. If you’re not yet registered, do so this week! Read on…

I.

Integra Realty Resources , Inc. to Maybe Include Land-lease-lifestyle Communities in 2017 Report!

Integra Realty Resources, Inc., an exhibitor at this year’s MHCongress in Las Vegas, appears ‘but one step away’ from (finally) including land-lease-lifestyle communities (a.k.a. manufactured home communities) in their widely read and referenced annual VIEWPOINT commercial real estate report – for year 2017!

After all, they presently review and examine office, multifamily, retail, industrial, hospitality, senior housing, medical offices, self-storage – and get this, auto dealerships, as bona fide investment property types! So, why not include 50,000+/- land-lease-lifestyle communities as a tenth realty asset class worthy of reporting and evaluation?

Let’s see what happens as year 2017 dawns….This would be the manufactured housing industry’s debut, where investment real estate is concerned, in the national trade media!

II.

Informal Group Meets to Address Need for Chattel Capital

Unencumbered by manufactured housing’s internal, intra-segment political maneuvering and pressures, an informal group of land-lease-lifestyle community owners and consumer advocates met during the MHCongress, to soon identify a Duty to Serve rulemaking pilot proposal, to ease the industry’s access to chattel capital, or explore some variant thereof, ultimately supporting the on-site financing of new HUD-Code home sales transactions.

Next step? Articulate and agree on core principle(s) by which the informal group moves forward, in light of recent meetings in Washington, DC, hosted by the Federal Housing Finance Agency.

If you have a passion for seeing access to chattel capital, or some variant thereof, ultimately rejuvenate manufactured housing shipments to pre-2009 levels; have submitted a comment letter to the FHFA, relative to Duty to Serve and the GSEs; and, desire to maybe become part of this informal group, let me know via gfa7156@aol.com or the Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764.

III.

MHEW Lives!

Manufactured Housing Executive Women

Founded more than a decade ago, at a MHCongress, only to flounder a few years later, MHEW has been making a gradual comeback since the 23rd International Networking Roundtable in Peachtree City, CGA., during the Fall of 2014.

Today there are 50 manufactured housing executive women, nationwide, on this list of business owners/operators – whether as sole proprietors, partners, and or senior corporate executives. Presently, state and national advocacy entity salaried executives are not included on said list – but could well be in the near future, doubling the size of MHEW.

What’s next? Most of the manufactured housing executive women interviewed at the MHCongress, indicated they’d be present at the 25th anniversary International Networking Roundtable, 7-9 September 2016, at the Gaylord Opryland in Nashville, TN. If you’re reading this and would like to know if your name is on the present MHEW list, contact Suzanne Felber of American Housing Advocates, or AHA, via answers@lifestylist.com And to put your name on the ‘invite’ list for this year’s 25th anniversary Networking Roundtable event, phone the Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764.

IV.

Not Part of any Intrigue, but Sure Right For You!

Two Days of Plant Tours & Home Sales Seminars, 5/25 & 26, at the RV/MH Hall of Fame in Elkhart, IN., is fast approaching! While this blog, next Sunday, will likely feature a detailed advance look at the six HUD-Code factories and four integral ‘home sales seminars’ taking place those two days, don’t wait to register – for two reasons:

First, the registration fee increases, on 18 May, from $195 per person, to $295 per person

And second, we’re prepared to handle only 200 attendees this time around!

So, don’t be left out, and don’t pay a higher fee – to attend this First Ever, hands-on educational event designed to teach you, and or your on-site staff; HOW TO: Get Ready! Buy Homes! Sell Homes!,& Finance Homes!

Use attached brochure to register today!

***

George Allen, CPM®Emeritus, MHM®Master
Community Owners (7 Part) Business Alliance, or COBA7®
Box $ 47024, Indianapolis, IN. 46247
(317) 346-7156.

What No One Else Will Tell You!

April 30th, 2016

Blog # 394 Copyright 2016 COBA7® @ 1 May 2016; community-investor.com web site

Perspective: ‘Land-lease-lifestyle Communities, a.k.a. manufactured home communities and ‘mobile home parks’, comprise the real estate component of manufactured housing.’

This blog posting is the sole national advocacy voice, official ombudsman & historian, research reporter & online communication media, for North American LLLCommunities!

To input this blog &/or affiliate with Community Owners (7 Part) Business Alliance®, a.k.a. COBA7®, use Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-47654

COBA7® Motto = ‘U Support US & WE Serve U!’ Goal of its’ print/online media = ‘Not only inform & opine, but transform & improve MHBusiness Model Performance!’

INTRODUCTION. I suppose if you were to talk to everyone at the recent FHFA Manufactured Housing Roundtable, you’d get a different tale and perspective. Well, what follows in Part I, is that of the only LLLCommunity owner/operator present at the meeting. Part II corrects a telephone number error in last week’s blog posting. And Part III? Well frankly; anyone contemplating selling new – even resale, manufactured homes on-site, should be present 5/25 & 26, at the RV/MH Hall of Fame in Elkhart, IN., to participate in ‘Two Days of Plant Tours & Home Sales Seminars’ – the latter taught by LLLCommunity owners already successfully selling and seller-financing homes in their own properties! No state or national MHAdvocacy body is offering this sort of heady Tour/Seminar combination during the balance of 2016. So, don’t miss this opportunity!

I.

What No One Else Will Tell You!

Manufactured Housing Roundtable & ‘Duty to Serve’ Proposed Rule(s)

The Federal Housing Finance Agency (‘FHFA’) meeting, regarding Duty to Serve (‘DTS’) rulemaking, has come & gone. What was discussed? What was accomplished?

This blog posting lists meeting agenda items articulated by FHFA staff. When their summary is posted online, we’ll share it here with you. It won’t be soon though, as FHFA staff has no fewer than 1,561 comment letters on Duty to Serve, to read and absorb.

There were at least 20 manufactured housing, land-lease-lifestyle community, and finance-related businessmen & women, national & state trade advocates, and freelance consultants in the 26 April 2016 meeting. A list of their names has been circulated to COBA7® affiliates. This was the first national roundtable, organized and hosted by a federal agency, that requested Community Owners Business Alliance® involvement setting the agenda, as well as having a ‘seat at the table’ with two national advocacy entities representing HUD-Code manufactured housing.

Following Michael Price’s Welcome, & Introduction of all attendees, we discussed:

1. ‘Manufactured Housing Units Titled as Real Estate’. Surprisingly, to this observer, little was said in support of this still-emerging, albeit controversial concept, beyond identifying supposed challenges where housing valuation (i.e. appraisal) is concerned, and disposition of abandoned homes. Furthermore, the case was made for renting (housing and underlying improved realty) being more affordable than a change to ‘real estate-like’ ownership (e.g. Where likely transfer of payment of ad valorem taxes from ‘community’ to ‘homeowner’ is concerned). FHFA should research how well or poorly this type shift has fared among manufactured homes and communities in New Hampshire. Following here, is ‘how’ the actual agenda item was described: ‘Participants’ views on whether Enterprise support for manufactured housing units titled as real estate could be modified to expand support for very low, low, and moderate-income families, consistent with Enterprise safety and soundness.’

2. ‘Manufactured Housing Community Tenant Protections’. This time we begin with the actual agenda item description: ‘Participants’ views on the feasibility and impact of the proposed pad lease protections for tenants in manufactured housing communities, how the protections might be overseen, and whether any additional pad lease protections should be required for the Enterprises to receive Duty to Serve credit.’ As a longtime LLLCommunity owner, this was the only time I felt outgunned on principle and practicality (i.e. I’m against most forms of landlord-tenant legislation); however, later acquiesced to: ‘If this (i.e. tenant protections) is what it takes to get chattel capital flowing again, let’s do it!’ So, what happened? FMHA & MHC of AZ executive directors made respective cases for Chapter 723 in Florida (“This is rent regulation, not rent control” JA) and similar codifications in Arizona. For me, it was ‘telling’ how the agenda item was framed using archaic (‘pad lease’ vs. rental homesite lease), even inaccurate trade lingo (‘manufactured ‘housing’ communities vs. manufactured ‘home’ communities, or land-lease-lifestyle communities), thus demonstrating lack of familiarity with the intimate intricacies of LLLCommunity investment and operations. But be all that as it was, if ‘tenant protections’, as already evident in a few (Sunbelt) states, is what it’s going to take to restore overall manufactured housing shipments and sales to prosperity, we should at least take a long, hard look at this aspect of rulemaking.

3. Chattel Loans. ‘Participants’ views on 1) the performance of recent-vintage chattel loans and their acceptability for purchase by the Enterprises; 2) investor demand for chattel loans; and, 3) mitigates for risks in chattel lending identified in the proposed rule.’ And yes, this agenda item took the lion’s share of time during this two hour meeting. The good and the bad, re part # 1: At least FHFA is willing to look at ‘recent-vintage chattel loans’, especially those performing in stellar fashion; however, such data tied to mortgagors (by name) does not exist! And, more bad news, in this observer’s opinion, is the complete lack of knowledge of what is presently happening among 500+/- property portfolio owners/operators throughout the U.S. These businesses widely and routinely buy and seller-finance new HUD-Code homes on-site! Part # 2? Alleged ‘high demand for seasoned chattel mortgages’, under certain conditions. And part # 3. A list of mitigating measures was presented and discussed at some length. Bottom line? Well, that’s one reason we await FHFA’s summary of this meeting….

4. Underserved Markets Plans and Evaluations. To be honest with you, other than acknowledging the agenda item, I really don’t recall any substantive discussion near the end of the meeting.

Well, there you have it; what one LLLCommunity owner/operator got out of this historic meeting, where a federal agency has reached out to the very folk involved, and requested and respected their input. Now we have to wait to see what might happen out of this situation.

One of the handouts distributed during the FHFA meeting contained salient passages quoted from Al Schrader’s recently-published autobiography, ‘No Respect At All…’ A PATH TO MILLION$. Why? Because this veteran owner of multiple communities and independent (street) MHRetail salescenters, has much to offer relative to the present day state of the MHIndustry, especially where chattel capital is concerned. And he describes in detail, his firm’s evolution from seller-financing ‘contract sales’, to a look at ‘captive finance’, to reliance now, on a national independent source of chattel finance for mortgaging new homes sold on-site. If you’d like a copy of this 260 page case bound text, simply phone the Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764. Only $25.00 postpaid – and $20.00 of that, Al donates to the RV/MH Hall of Fame in Elkhart, IN. It is an engaging ‘read’!

II.

ERRATA, ERRATA, ERRATA

Recall your introduction to REvive! ($) last week? Cavco Industries’ Community Rental Program? Well we inadvertently published the wrong phone number. Here’s the correct one: (800) 228-1828. So, if interested in this bold new $ program, give CountryPlace a call – and ask for REvive Specialist, Thomas Servage. Tell him ‘George sent me!’ Seriously.

III.

Don’t Let This Unique Tour/Seminar Opportunity Pass By

Wasn’t expecting property portfolio folk to sign-up, figuring they already know how to effectively buy, sell & seller-finance new HUD-Code homes; but they’re registering!

Really wasn’t expecting anyone outside the Midwest to trek to this venue in Elkhart, IN, but so far they’re coming from Colorado, California, and several East coast states.

Most difficult marketing target, so far, has been ‘as expected’, the small to mid-sized single or two property owners/operators who, for decades, relied on independent (street) MHRetailers, to fill vacant rental home sites – and who aren’t around much anymore. So far, more than 1,000 pieces of direct mail, resulting in a few dozen sign-ups.

Bottom line? Good progress so far; but if you’re considering participating in the ‘Two Days of Plant Tours & Home Sales Seminars’, don’t wait any longer to register. Why? Because on 18 May, the purposely low registration of only $195.00 goes up to $295.00!

If you need a brochure, for information and or to register, simply phone (317) 346-7156 and request it.

To the best of our knowledge, this is the only time this year, where five different HUD-Code home manufacturers (Clayton, Cavco, Champion, Commodore, & Adventure) are offering FREE plant tours in conjunction with four 1 ½ hour seminars, teaching how to:
GETTING READY! BUYING HOMES! SELLING HOMES! & FINANCING HOMES!

How can you not want to avail yourself of this unique, first time ever offered, opportunity?

***

Breaking MHNews; Making History Thrice – all here!

April 23rd, 2016

Blog # 393 Copyright 2016 COBA7® 24 April 2016; community-investor.com web site

Perspective: ‘Land-lease-lifestyle Communities, a.k.a. manufactured home communities and ‘mobile home parks’, comprise the real estate component of manufactured housing.’

This blog posting is the sole national advocacy voice, official ombudsman (press), research reporter, & online communication media for North American LLLCommunities!

To input this blog &.or affiliate with Community Owners (7 Part) Business Alliance®, a.k.a. COBA7®, use Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764

COBA7® Motto = ‘U Support US & WE Serve U!’ Goal of its’ print/online media = ‘Not only inform & opine, but transform & improve MHBusiness Model Performance!’

INTRODUCTION. I can’t think of a more action-filled (i.e. ‘Breaking MHnews!’), and truly historic blog posting than this one! Cavco Industries, on Friday 22 April, introduced REvive; on 4/26, we get our ‘best shot ever’ at restoring reasonable access to chattel capital to the MHIndustry; and, on 5/25 & 26, ‘for the first time ever’, LLLCommunity owners/operators are invited to Elkhart, IN., to learn how to effectively sell new HUD-Code homes on-site & seller-finance them as well! And then, there’s that coincidence….

I.

Breaking MHIndustry News

Cavco Industries’ Introduces REvive!

New Rental Finance Program for putting New Homes into LLLCommunities

REvive is Cavco Industries’ means of helping land-lease-lifestyle community (a.k.a. manufactured home community) owners/operators upgrade vacant, even occupied rental homesites with new Cavco, Fleetwood, Palm Harbor, Fairmont, or Chariot Eagle homes, AND facilitate community’ participation in renewed interest in rental housing within local housing markets throughout the U.S.!

The REvive three steps Business Model is simple, direct, and effective:

1. Remove ‘mobile homes’ from rental homesites, and ‘ready’ existing vacant homesites for placement of new HUD-Code manufactured homes.

2. Implement REvive, and buy new, appropriately-featured Community Series Homes (‘CSH models’) from Cavco, Fleetwood, Palm Harbor, Fairmont, or Chariot Eagle, to install on those rental homesites

3. Carefully select new ‘home renter/site renter’ tenants, keeping 100% of site rent, while using home rental income to repay Cavco for the new home!

Terms and conditions relative to REvive? Contact CountryPlace Mortgage, Inc., via (800) 288-1828 & ask for REvive Specialist, or inquire via revive@countryplacemortgage.com

Also, for new HUD-Code manufactured housing availability, contact Steve Quick, BDM, of Fleetwood Homes via (615) 202-0245 & steve.quick@fleetwoodhomes.com

II.

Three Years in the Making…

How Quiet Interpersonal Diplomacy has brought MHIndustry Aficionados, LLLCommunity Owners/operators, the Federal Housing Finance Agency & GSEs Together, in a Present Day Serious Attempt to Solve the Former’s Ongoing, since circa year 2000, Home-only Chattel Mortgage Finance Supply Hiatus. *1

The GSEs & LLLCommunities relationship began at the 23rd International Networking Roundtable in Peachtree, GA., during early Fall 2014. Representatives from Fannie Mae & Freddie Mac met with 200 LLLCommunity owners/operators from throughout the U.S., to share their programs and better understand the workings and needs of this unique, income-producing property type.

A link was forged between the two groups, GSEs & LLLCommunity folk, during a stunning panel discussion the last morning of the roundtable event. Then and there, the GSEs made it clear to these property owners, there is no set limit on the number of park-owned homes allowed in any one LLLCommunity, or even property portfolio, when considered by Fannie Mae. But rather, and here’s the ‘stunner’, each real estate – secured finance and refinance package is now evaluated, in terms of park-owned homes, ‘on its’ own merits’!

The next year, during ‘GSE Hour’ at the 24th International Networking Roundtable in San Diego, representatives from the two GSEs, along with Michael Price from the Federal Housing Finance Agency (‘FHFA’), again stunned the 200 LLLCommunity owners/operators audience. This time around, the stunning revelation had to do with the GSEs willingness to consider real estate-secured finance and refinance mortgages on ‘any size’ LLLCommunity – especially smaller ones, i.e. fewer than 100 rental homesites in size! Turns out, this has been their policy all along. It simply has not been communicated to property owners ‘in search of financing’, by their loan brokers and lenders, because mortgage processing and servicing costs associated with small LLLCommunity commercial mortgages are akin to those experienced with larger properties, even entire portfolios; hence, the former are not as cost efficient as the latter – but they’re still attractive to Fannie Mae.

Well, the budding working relationship among MHIndustry aficionados, LLLCommunity owners/operators, FHFA, and two GSEs continues to bring the parties together in attempts to solve manufactured housing’s ongoing home-only chattel mortgage finance supply and access hiatus.

During the past few months, hundreds of individuals took time to pen and send comment letters to the FHFA, regarding the agency’s Duty to Serve rulemaking proposal(s). Specifically, ‘What DTS credit-worthy measures should FHFA and the GSEs consider and implement, during the months and year ahead, in behalf of manufactured housing, affordable housing preservation, and rural markets – via increased liquidity of mortgage investments and improved distribution of investment capital?’ And drilling deeper, focus on chattel lending, manufactured home community regulatory activities, and DTS Underserved Markets Plans & Evaluations.

Where are matters today? During the week ahead, on 26 April, nearly two dozen trade association executives, HUD-Code home manufacturing executives, financial consultants, bankers, and credit union representatives will caucus in Washington, DC., in search of answers and practical ways to address aforesaid matters. Why is this so important? Because this heterogeneous gathering of private enterprise, trade association and government agency folk is a ‘first time ever event’ – especially for the manufactured housing industry and land-lease-lifestyle community asset class. And it likely would not have happened but for nearly three years of patient conversation, education, and networking.

Results? You’re read about them soon. Just stay blog-focused here, as well as in the pages of The Journal, and COBA7®s Allen Letter professional journal.

End Notes:

1. LLLCommunity = land-lease-lifestyle community: GSEs = Government Sponsored Enterprises = Fannie Mae & Freddie Mac, for the purposes of this blog posting.

III.

Two Days of Plant Tours & Home Sales Seminars

‘Who’s Being Visited & Who’s Presenting?’

This exciting inaugural event is only a month away! Are you registered yet? If not, don’t wait any longer. The RV/MH Hall of Fame cannot handle more than 200 participants in the amphitheater we’ve reserved for this unique educational and plant tour event. Registrations received on or after 18 May will be charged $295/person, up from the $195/person listed on the event brochure.

So, what plants are being visited during the two days? Adventure Homes in Garrett, IN.; Cavco Industries, Inc.= Fairmont & Harmony Homes in Nappanee; Champion Homes in Topeka, IN; Clayton Homes factories in Middlebury & Wakarusa, IN; and, The Commodore Corporation in Goshen, IN. And get this! Most, if not all of these firms, will be offering new HUD-Code homes at deep discount prices, if a ‘commitment to buy’ is made during one’s tour of their factory!

Meanwhile, what’s going on ‘back at the ranch (i.e. RV/MH Hall of Fame)’? As you know from the special tripartite brochure used to facilitate registration, there’re four major simultaneous seminar presentations – each session given twice, once on the 25th and once on the 26th. And here, for the first time, we’re identifying the LLLCommunity owners/operators leading each educational session:

GETTING READY! (property, sales center, staff, homebuyer profiles) Adriane DeRose, MHM® & Pamela Ziemer, MHM® from Carefree Homes, Inc. in Indianapolis, IN.

BUYING HOMES! (from the factory) James (‘Jamie’) Dougherty, MHM®, of Community Management Group in Farmington Hills, MI.

SELLING HOMES! (on-site) Kenneth Lipschutz & Danya Mallada of HomeFirst Certified Communities in Birmingham, MI.

FINANCING HOMES! (seller-financing options) Spencer Roane, MHM®, owner of Pentagon Properties in Atlanta, GA.

Can you imagine a more capable, experienced, motivated team of instructors? I can’t.

Oh, and there is one additional 45 minute session that leads off each morning and afternoon session: Welcome & Introductions! Besides being an icebreaker opportunity, we plan to ‘set the stage’ for what follows by sharing an abbreviated ‘Official State of the MHIndustry & LLLCommunity Asset Class!’ overview. That way, each of the four specialty session instructors can ‘get right into’ their subject material for an hour, ending with discussion, questions & answers. Also expect special handouts: ‘The Six Right Ps of (New Home) Marketing’, & the popular ‘Ah Ha! & Uh Oh! Worksheet’ for calculating new and resale housing price points using the Annual Median Income (‘AMI’) of a local housing market(s) and/or Annual Gross Income (‘AGI’) – an individual or household’s gross annual income

This exciting two day program is for novice and experienced home sales operations alike. Already selling but struggling? Attend all sessions to learn where you might have to make changes to improve performance! Not yet selling? Attend all sessions to learn HOW TO set up an on-site home sales operation.

There’s also a gala networking reception being planned the evening of 5/25 at the RV/MH Hall of Fame, from 6 – 8 PM.

To register, use the attachments to the BEBA (Blast Email Blog Alert) introducing this week’s blog posting, email me via gfa7156@aol.com, or simply phone (317) 346-7156.

An IMPORTANT REMINDER. When you register, don’t just send in the names, address, and payment information, but also the ‘schedule’ on the other side of the brochure. We need to know what plants you plan to visit and when you plan to sit for various classes – to let the factories and instructors know ‘how many’ to plan for each day. Also plan to visit the RV/MH Hall of Fame and museum while in Elkhart, IN.

IV.

COINCIDENCE

26 April 2016 = Open House exhibit of six new HUD-Code Community Series Homes ‘for sale & financing’ at Evergreen Village LLLCommunity in Emerson, GA (724 GA-293). RSVP Mario@roane.com Public Welcome!

&

26 April 2016 = FHFA’s Duty to Serve rulemaking meeting in Washington, DC.

The first instance is evidence of the ongoing ‘15 year paradigm shift’ throughout the manufactured housing industry, i.e. marketing and sale of new HUD-Code homes, not by independent (street) MHRetailers, but by on-site owners/operators of LLLCommunities.

In the second instance, the first national public discussion of measures sorely needed to routinely replenish the MHIndustry’s supply of chattel capital for home-only mortgages on new and resale homes sited in LLLCommunities.

***

Pioneer Dies; New Autobiography; Five Meetings; Correct Shipment #s!

April 16th, 2016

Blog # 392 Copyright 2016 COBA7® 17 April 2016; community-investor.com web site

Perspective: ‘Land-lease-lifestyle Communities, a.k.a. manufactured home communities and ‘mobile home parks’, comprise the real estate component of manufactured housing.’

This blog posting is the national advocacy voice, official ombudsman (press), research reporter, & online communication media for all LLLCommunities in North America!

To input this blog &/or affiliate with Community Owners (7 Part) Business Alliance®, a.k.a. COBA7®, use Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764

COBA7® is the sole national trade entity focused exclusively on land-lease-lifestyle communities! Motto = ‘U Support US & WE Serve U! Goal for its’ print/online media = ‘Not only inform & opine, but transform & improve MHBusiness Model Performance!’

INTRODUCTION. Two weeks of MHIndustry NEWS in this week’s blog posting!

I.

Manufactured Housing Industry Loses a Pioneer!

Judith (‘Judy’) McIntosh Carr, was founder of Judy Carr & Associates, in 1980; and until her untimely recent death, was active with her husband Bill, and son Chad, in day to day operations at Rainmaker Software – serving the manufactured housing & RV industries.

Memorial Services, a reception, and open house were held for friends and relatives, on 15 & 16 April in Davenport, Iowa. Send cards and remembrances to Bill Carr, 1803 Westminster Cr., Davenport, Iowa 52807.

Judy taught me an early and invaluable lesson about business evaluation during the late 1970s and early 1080s. When I asked her, ‘Why were you too busy to help me with advice, when I was first starting out – but warmed to my queries a few years later?’ Her reply? By then, I’d proven I was in the MHBusiness for the long haul, and not another of the numerous ‘flash in the pan’ folk we see pass into and out of the MHIndustry. And Judy was right, as it’s now been nigh unto 38 years Carolyn and I’ve fee-managed and owned LLLCommunities, a.k.a. MHCommunities, and before that, ‘mobile home parks’. .

II.

‘No Respect At All…’ A PATH TO MILLION$
Did you know? Throughout the 70 year long history of manufactured housing, there have been only four autobiographies authored and self-published by notable industry pioneers?

A Danish American, by the late Kris Jensen, Sr, an early Connecticut LLLCommunity developer/owner; father of the late Kris Jensen, Jr., and great grandfather of Kris Jensen, III. I keep hoping the family will update and republish this inspirational paperback book.

The Wheel & I is a case bound, boxed book by the late John Crean, founder of Fleetwood Homes. One candid ‘read’ for sure, where he writes in language as foul as it gets; talks of nondenominational whorehouses (whatever they are); describes a ‘mobile home’ as ‘a 65’ maggot’; and, explains how “We always used tiny women to model, to make the homes look bigger.” Bet you didn’t know all that.

First a Dream, in two editions, by Jim Clayton. Probably the most compelling of all four books to date. Jim included my book review, published in The Journal, in the appendix of his second edition; however, without the paragraph in which I criticized him for publicly venting, toward former employees who’d ‘done him wrong’.

The Trailer Twins, by Darrell, and the late Harrell Cohron, of Indianapolis, IN. Two very private guys who developed thousands of rental homesites, but are unknown outside of Indiana. And that might be a good thing, given at least one of the ‘business secrets’ revealed in the pages of this easy read.

Now, there might well be others, but most of the semi-autobiographical books I have in mind are more HOW TO tomes, regarding various subjects germane to LLLCommunity development, investment, and management; as well as manufactured housing sales tips.

Now, along comes Alvan L. Schrader’s ‘No Respect At All…’, A PATH TO MILLION$ – a straight-forward autobiography, chock full of amusing and engaging personal tales, plus Lessons Learned in business and otherwise. Some topics have been covered in another review I penned, describing this 261 page book. Here following are additional poignant, sometimes humorous anecdotes.

Did you know ‘selling is like shaving’? “You must do it every day or else, in time, you turn into a bum!” p.135

“…my 5/250 rule of thumb being, any business we operate has to be close enough to drive to in five hours, and no further than 250 miles! Anything beyond that distance cannot support our vertical integration concept of six opportunities for profit from each customer.” P.165 I found this rule to be confirming, as our LLLCommunity is 240 miles and four hours drive from home in Indianapolis.

Ever have someone say to you, “Let’s have lunch; I have a great deal for you.” Well, when someone tells Al that, he avoids having lunch with them, “…because it costs me money or time or both, and includes doing a few favors for them.” Though there was at least one occasion where the ‘deal’ “…turned out to be a very interesting opportunity to buy his business, and take over a going concern that fit in nicely with our other businesses.” – all on page # 177

“A friend of mine made a good comparison a long time ago when he said, ‘Running a family business is like flying a 747; 90% boring and 10% sheer fright.’.” p.180

And then there’s Al’s lifetime investment real estate motto, with which we also ended the other book review: “I want to wake up on the first of every month with a whole lot of people owing me money.” P.253.

To order a copy of Al’s book, at a reduced cost – only $25.00 postpaid, simply phone (317) 346-7156. And know this, Al’s donating $20.00 of the price to the RV/MH Hall of Fame in Elkhart, IN.

III.

Spring MH Meeting Season Heats Up!

Where Will YOU Be @ 4, 17, 25 & 26 May; 1 August; & 7-9 September 2016?

4 May = ‘Six Right Ps of Marketing’ re: ‘Sale of MH on-site in LLLCommunities’ Special handouts promised! This 1 ½ hour class occurs @ 3-4:15PM (That’s a change from earlier announcements) as part of the MHCongress (3-5 May) in Las Vegas. If you don’t already know what the ‘Six Right Ps of Marketing’ are, you need to be in this session! Phone (703) 558-0400 for information and registration details.

17 May = Manufactured Housing Manager® professional property management certification class occurs at The Drake Hotel in Oak Brook, IL. Only $250.00/MHM candidate. Phone (217) 528-3423 to register. MHM® class size limited to 25, so don’t be left out of this dynamic class taught by owners/operators of land-lease-lifestyle communities! 1,000 MHM®s nationwide! This MHM® class is a prelude to the IMHA’s annual meeting, to be held during the next two days.

25 & 26 May = ‘Two Days of Plant Tours & Home Sales Seminars’ hosted by the RV/MH Hall of Fame in Elkhart, IN & presented by the Community Owners (7 Part) Business Alliance® or COBA7®!. Agenda features as many as four plant tours (six factories altogether: 2 @ Clayton, Cavco, Champion, Commodore, & Adventure Homes), plus four sequential home sales seminars! Registration? $195/person & $500/vendor. Phone Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764 for information and to register. Participation limited to 200. ALSO OPEN TRIPARTE ATTACHMENT to this BEBA (Blast Email Blog Alert) introducing this blog posting!

1 August = ‘MHAlive!’ The first brainstorming, Think Tank type experience to occur since the National State of the Asset Class caucuses of 2/27/2008 & 2009, and final meetings of the now defunct Manufactured Housing Communities Council of the ULI. Host facility = RV/MH Hall of Fame in Elkhart, IN. Schedule? 10-Noon = MHIndustry issues; a no host luncheon; 1-3PM = LLLCommunity issues; 6PM RV/MH Hall of Fame annual Induction Banquet – a separate event, but at same location. To sign-up, phone (317) 346-7156 (no or minimal registration fee at this time). Anyone businessman or woman active in the manufactured housing industry and or LLLCommunity realty asset class is Welcome to participate!

7-9 September = 25th anniversary International Networking Roundtable, at the Gaylord Resort Hotel (a.k.a. Grand ol Opry!) in Nashville, TN. Superb program this year, from three keynote presenters, to a guest appearance by Al Schrader (author), and three august panels on Friday: annual RE $ Lenders Panel; the ‘GSE Hour’ – featuring FHFA, Fannie Mae & Freddie Mac; and likely, a Special Panel discussing the future of MH $, chattel and otherwise….For a brochure, email gfa7156@aol.com and request it.

V.

You’re Invited to OPEN HOUSE hosted by Pentagon Properties in Georgia!

Join dozens of MHIndustry & LLLCommunity aficionados at Noon (lunch provided)
on 26 April for an OPEN HOUSE celebration at Pentagon Properties’ Evergreen Village LLLCommunity in Emerson, GA. There’ll be six new HUD-Code (Community Series Homes) on display:

14X74 Riverbirch
16X80 Fleetwood
16X80 Riverbirch
16X80 Schult/Clayton,
Two 16X82 Fleetwoods
All homes are 3BR2B models. And every attendee will be given a handout document comparing manufacturer’s invoice, total cost (home, freight, setup, & utility connections, skirting, decks, A/C & landscaping), sale price, and lease-option terms!

Address of Evergreen Village is 724 GA-293, Emerson, GA. 30137. Only request of guests, is to RSVP the on-site manager via Mario@roane.com

VI.

And, in case YOU haven’t yet heard…

Manufactured Housing Shipments Were ‘UP’ in February – over the previous month and year to date!

Well, here’s the official HUD-Code housing shipment numbers for February, straight from the source, the Institute for Building Technology & Safety (‘IBTS’):

6,129 new HUD-Code homes shipped during February, up 267 homes from January; NOT the 6,161 reported elsewhere. Proof? Contact IBTS

11,991 new HUD-Code homes shipped year to date (January + February), up from 9,772 this time last year; NOT the 9,722 reported elsewhere. Proof? Contact IBTS.

And the above shipment totals are the same as those reported by HUD, MHARR, & COBA7®. So, no need to look or read any further. Any other numbers purporting to be ‘manufactured housing shipments’ would be aberrations!

FINIS

An Industry in Search of an Answer to Its’ $ Problem

April 2nd, 2016

Blog # 391 Copyright 2016 COBA7® 3 April 2016; community-investor.com web site

Perspective: ‘Land-lease-lifestyle Communities, a.k.a. manufactured home communities and ‘mobile home parks’, comprise the real estate component of manufactured housing.’

This blog posting is the national advocacy voice, official ombudsman (press), research reporter, & online communication media for all LLLCommunities in North America!

To input this blog &/or affiliate with Community Owners (7 Part) Business Alliance®, a.k.a. COBA7®, use Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764.

COBA7® Motto: ‘U Support US & WE Serve U!, & Goal for its’ print/online media = to ‘Not only inform & opine, but transform & improve MHBusiness Model Performance!’

An Industry in Search of an Answer to Its’ $ Problem

No, you’re not going to read ‘the answer – or answers’ in the paragraphs to follow.

But we do hope, observations, remarks, & questions penned here, stimulate discussion.

Let’s begin by briefly describing ‘what went wrong’ post 1998, when ‘land & home packages’ were all the rage throughout the manufactured housing industry.*1

Remember; we shipped 372,843 new HUD-Code homes that year to more than 13,000 independent (street) MHRetailers & ‘company stores’, but with only 25+/-% of new home shipments going into (then) manufactured home communities. Business was so good, that when local housing markets became saturated with our housing product, we started ‘playing games’, so to speak, with the chattel capital that kept our production engine a-running.*2 Result? By year 2000, as an industry and realty asset class, we turned our homebuyers/site lessees, financially, ‘UPSIDE DOWN in a Mobilehome Park’! *3 Consequence? An estimated 250,000 repossessed manufactured homes – to now directly compete with new homes coming off the production line! So, by year 2009, our annual shipment rate – given the difficulty in securing chattel capital for new ‘home only’ sales transactions on-site, and heady competition from the quarter million ‘repos’ on the market, plummeted to just 49,789 new HUD-Code homes shipped! And we’ve remained today, at a seven year annual average nadir of only 57,202 new homes.

By the end of years 2014 & 2015, there were less than 4,000 MHRetailers left, of any sort, to be found nationwide. However, an estimated 40+ percent of all new manufactured housing shipments were shipping directly into mostly larger land-lease-lifestyle communities, especially those consolidated into 500+/- property portfolios! And during year 2016, for the first time in MHIndustry history, an effort is afoot in the Midwest, to encourage small to mid-sized LLLCommunity owners/operators to begin – if they haven’t already – buying new homes directly from HUD-Code home factories, then selling them – and when need be, seller-financing them, to homebuyer/site lessees on-site!

NOTE to blog reader! To learn more about, even register for, the 5/25 & 26 ‘Two Days of Plant Tours & Home Sales Seminars’, at the RV//MH Hall of Fame in Elkhart, IN., print off all three attachments listed on the BEBA (Blast Email Blog Alert) email message introducing this week’s blog posting!

But all that does not solve what’s become the perennial (i.e. year 2000 thru 2015, a.k.a. MHIndustry’s ‘still shifting paradigm’) new ‘home only’ finance ‘problem’, for sales transactions occurring within 50,000+/- LLLCommunities nationwide.

The alternatives? Well, here’re the ways some, if not many, of us view the matter today:

• Independent third party chattel capital lenders. For the only complete list of firms, serving the manufactured housing market, refer to the ‘18th National Registry of ALL Lenders’. It contains names and contact information of four national, four super regional, and eight regional lenders and servicers. Available by phoning (317) 346-7156. Usually retailed as Option II affiliation with the Community Owners (7 Part) Business Alliance®, or COBA7® for $544.95, but FREE to anyone reading this particular blog posting. Mention blog # 391 when you call. And yes, they have chattel capital to lend, but tend to ‘cherry pick’ the home loans they underwrite, i.e. making loan funds available, just not easily so….Does anyone see this lending climate improving in the near future?

• From time to time, during the past three decades, there’s been talk throughout the manufactured housing industry and LLLCommunity asset class, about ‘coming together & pooling funds’ to create our own chattel capital lending source. To date that has not happened. Is it a viable opportunity today, in the current heavily regulated lending climate?

• Floorplan Plus, a.k.a. (in some circles) as equity partnerships. Financing for LLLCommunity owners/operators, to acquire new homes to seller-finance or rent on-site, has been available for decades. These funds come from private investor relationships, even local lending institutions, all carefully cultivated over time. A third party variant of this occurs when independent third party lenders (e.g. 21st Mortgage & its’ C.A.S.H. Program, Triad, etc.), and now some larger home manufacturers (Cavco, Legacy, & Champion – latter via a national lender) craft and offer chattel capital programs secured by one form or another of guarantee by the community owner selling new homes on-site. Clayton Homes uses its’ in-house lender Vanderbilt Mortgage, in addition to 21st Mortgage.

• Lease-Option. While not easily pigeon-holed as a lending source of chattel capital – because it’s not; the methodology is far more prevalent across the U.S., than many realize. The ‘key to success’ is getting the definition, transaction structure, and process right! To that end, know today there’s an informal task force comprised of attorneys and land-lease-lifestyle community owners, working to codify and popularize L-O in most, if not all states. Should you be using lease-option in your rental homesite filling program? For more information, visit www.leaseoptionmhsales.com

• ‘Captive finance’ occurs when large and mid-size LLLCommunity owners/operators of property portfolios and not, create arms length home finance companies. The startup and ongoing cost, complexity, and requisite overhead, generally put this otherwise attractive alternative out of reach of small (single property) owners/operators. Is there a ‘captive finance’ in your firm’s future?

• Renting of new and resale manufactured homes on-site in LLLCommunities. This alternative has been around since the mid-1970s. The ‘drill’ then was to lease the home, as apartment, until it could be sold on contract to the tenant, or the property was put up ‘for sale’ – then’sold’ for sure! Today the drill isn’t as stringent, since some lenders, and some would be investors, are OK with rental units and contract sales (a.k.a. ‘park-owned homes’) on-site. Is this an option for you?

• Freddie Mac’s secured lender agreement and long term lease program, fizzled in 2005 & 2006, as the national economy faltered. All the background work, policies even forms remain intact. Perhaps it’s time for a resurrection? Wonder if anyone will recommend this avenue to FHFA, during the present rulemaking period, as a credit worthy pilot relative to chattel capital and financing of manufactured housing?

• Titling Reform. Sensing an opportunity, via Duty to Serve (‘DTS’) mandate, encouraging FHFA (Federal Housing Finance Authority) and GSEs Fannie Mae & Freddie Mac, to invest in manufactured home financing, has led to a renewed call for adoption of the Uniform Law Commission’s Uniform Manufactured Housing Act (‘UMHA’). This is indeed a controversial topic that begs public discourse, but has received none! So, said shortfall might lead to a panel discussion, on this topic, at the 25th anniversary Networking Roundtable later this year. Interested in titling reform, pro & con?
For an ‘invite ‘ to said event, phone the Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-1464. (7-9 September at Grand Ol Opry in Nashville, TN.)

• Federal programs. FHA Title I & FHA221(d)4. Former program is burdened with stipulations and requirements; the latter supports the purchase of new HUD-Code homes to be used as apartments. For more information, consult the appropriate federal agency. Also read chapter # 5 in the Manufactured Housing $ Primer, PMN Publishing, 2010.

Bottom line? Manufactured housing and LLLCommunities continue to function, marginally at best, using the hodge podge plethora of ‘home only ‘ chattel capital resources just described – or hinted at. With that said, what does the $ future of the industry/asset class hold? Probably one or more or combination of present day and indeterminate approaches, e.g.

• Return of reasonably accessible, plentiful, chattel capital from several sources

• Sea change to manufactured housing business and finance models, i.e. titling and realty-related matters, attracting conventional mortgage monies to the industry and asset class.*4

• Debut of a nybrid ‘home only’, practical lending model yet to be articulated by industry stakeholders and interested parties..

All this simply scratches the surface of what makes manufactured housing finance such a complicated, and at times, difficult subject to fully embrace, understand, and apply to one’s business interests, especially when selling new and resale manufactured homes on-site within land-lease-lifestyle communities.

See YOU at the ‘Two Days of Plant Tours & Home Sales Seminars’ on 5/25 & 26, at the RV/MH Hall of Fame in Elkhart, IN!

End Notes

1. During decades prior to the short-lived ‘L&H package’ popularity, fully half or more of new HUD-Code home shipments, by dint of sales thru independent (street) MHRetailers, went into (then) manufactured home communities – where MHRetailers oft pre-leased vacant rental homesites, to ensure placement opportunities.

2. Housing finance abuses were addressed by the S.A.F.E. Act in 2008, and Dodd-Frank legislation (creating the Consumer Finance Protection Bureau) two years later. The unfortunate downside of state and federal finance regulation, has been ‘severe limiting of seller-financing on-site within LLLCommunities’ – heretofore, one of the last, perennial forms of ‘affordable housing finance’ functioning in the U.S.

3. Apt title of a muckraking article featured in the now defunct Manufactured Home Merchandiser magazine, Chicago, circa 2000.

4. Some would say, “Improve on the New Hampshire $ model, resolving issues of ‘title’ (?) transfer upon abandonment; reduction of ‘repo’ costs (e.g. court time & related legal expenses), and more, before proceeding.’

FINIS

National Market Shares & MOnthly Economic Reports by MHI & COBA7

March 25th, 2016

Blog # 390 Copyright 2016 COBA7® 27 March 2016; community-investor.com

Perspective: ‘Land-lease-lifestyle Communities, a.k.a. manufactured home communities and ‘mobile home parks’, comprise the real estate component of manufactured housing.’

This blog posting is the national advocacy voice, official ombudsman (press), research reporter, & online communication media for all LLLCommunities in North America!

To input this blog &/or affiliate with Community Owners (7 Part) Business Alliance®, a.k.a. COBA7®, use Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764

COBA7® Motto: ‘U Support US & WE Serve U! & Goal of its’ print/online media – to ‘Not only inform & opine, but transform & improve MHBusiness Model Performance!’

INTRODUCTION. Part I. ‘Geesh! I hate it when we make a mistake; but here’s the correction to the Year 2015 total HUD-Code home shipment total.’

With that said, let’s move onto WHO dominates the National Market Share of new manufactured housing units delivered. Prepare to be surprised, maybe dismayed.

And Part II answers the question some blog floggers (readers) have asked: ‘Why continue to point out the ‘generally small difference’ between HUD-Code new home shipment numbers distributed monthly, for a fee, by the Institute for Building Technology & Safety (‘IBTS’) & reported similarly by HUD, MHARR, & COBA7®; unlike that published by MHI?’ The reason may astound you…

I.

ERRATUM & MORE…

In an earlier blog posting we announced the total number of new HUD-Code manufactured homes ‘shipped’ during year 2016 – and told you not to pay attention to any other figure offered by any other national advocacy group representing our industry. Well, it turns out we picked the wrong number off the monthly tally sheets COBA7® maintains, containing # data we pay to receive from the Institute for Building Technology & Safety (‘IBTS’) – the same folk HUD, MHARR, & MHI patronize for identical data! By the way; would YOU like to be privy to new HUD-Code home shipment ‘stats’ each month? Simply contact Pam Brillhart at IBTS via (703) 481-2000, extension # 260. Yes, it’s that simple; and Now You Know…

The corrected figure? 70,544 new HUD-Code home were shipped during year 2015! This is the total we’ll soon be writing into the ‘Information Briefing Sheet’, and ‘State of the Manufactured Housing Industry & LLLCommunity Asset Class’ SSRDs (Signature Series Resource Documents) published and distributed by COBA7® throughout the year.

Unfortunately, that’s not the end of the story. While COBA7®, MHARR, & HUD generally arrive at the same annual shipment total – by simply adding IBTS 12 monthly figures together, one national advocacy body performs an added calculation each month, involving ‘destination pending’ homes, that distorts their published number relative to the MHIndustry’s official tally. So, just be aware – and beware, using anything other than 70,544 new HUD-Code housing shipments during year 2015, is INCORRECT.

And that’s not all! While in search of ‘national MH market share’ information for 2015, COBA7® came across 1) interesting (National Market Share) statistics, & 2) yet another questionable ‘total MH shipments’ number.

The first three firms listed on IBTS’ ‘Top 10 Production & Market Share by Corporation’ chart are, as one would expect, the ‘Big Three C’ companies: Clayton Homes with 32,069 new home shipments; Cavco, Inc. with 9,726; & Champion Homes with 8,674 new HUD-Code homes shipped during year 2015.

Clayton Homes’ shipment total represents 45 percent of national market share; Cavco, Inc., @ 13.7 percent; and, Champion Homes @ 12.2 percent. Taken together, the three firms garner 71 percent of the national MH market share during 2015. The remaining 29 percent of national MH market share is divided among seven other HUD-Code home manufacturers.

Now, here’s the questionable ‘total shipments’ number COBA7® uncovered: 70,664 new HUD-Code homes shipped during year 2015. What? That’s 120 more new HUD-Code homes than the 70,544 IBTS reported during the same 12 month period! And no one seems to have a ‘definitive answer’ as to the genesis of that number on the Market Share report, other than to opine it has to do with Destination Pending – labeled homes present on all monthly shipment reports. So, sorry to say, yet another mystery clouding HUD-Code manufactured housing scorekeeping. And when you get right down to it, no fewer than three different HUD-Code home shipment totals for year 2015. The only one that counts: 70,544!

Comparing national market shares, here’s an interesting, albeit inexact, juxtaposition with another business type:

Given the ‘Big Three C’ firms, during 2015, cornered 71 percent of the national manufactured housing market share; how’s that compare with national market share among mega banks in the U.S. during 2015?

According to Consumer Reports magazine, January 2017, “…four mega banks hold about 40 percent of all U.S. commercial banking assets.” The four mega banks? Bank of America, Chase, Citibank, & Wells Fargo.

So, in the manufactured housing industry, three firms control 71 percent of national market share. Among mega banking institutions, four banks control 40 percent of their national market share.

II.

MONTHLY ECONOMIC REPORTS Compared: MHI & COBA7®

MHI @ 17 March 2016 Headline: “5,769 New HUD-Code Homes Shipped in January 2016 – Up 16.7 Percent from (4942) January 2015.”

COBA7® @ 17 March 2016 Headline: “5,862 New HUD-Code Homes Shipped in January 2016 – Up 17.9 Percent from (4969) January 2015.” (Using IBTS # data)

***

MHI @ 17 March 2016, opening sentence: “In January 2016, 5,769 new manufactured homes were shipped, an increase of 16.7 percent from January 2015, and (sic) an increase of 72 homes or 1.7 percent compared to December 2015.”

COBA7® @ 17 March 2016, opening sentence: “In January 2016, 5,862 new manufactured homes were shipped, an increase of 17.9 percent from January 2015, an increase of 205 homes or 3.6 percent compared to December 2015.” (Using IBTS # data)

***

So, there you have it, headline and line by line comparisons of quasi (‘almost’) official (‘properly authorized’ – by whom?) new HUD-Code housing shipment numbers tallied and reported, in the first instance by MHI; in the second instance by IBTS, HUD, MHARR, & COBA7®.

***

Bottom line? When will HUD, MHI, MHARR, & COBA7® stop confusing career & appointed Washington bureaucrats, dues-paying members of national MH advocacy entities, corporate stakeholders, legislators & regulators, as well as historians, with their inability to calculate and report the same statistical benchmarks for reference and posterity?
***

26 Lenders & Loan Brokers; MHAlive!, & TRUMP

March 11th, 2016

Blog # 389 Copyright 2016 COBA7® 13 March 2016; community-investor.com

Perspective: ‘Land-lease-lifestyle Communities, a.k.a. manufactured home communities and ‘mobile home parks’, comprise the real estate component of manufactured housing.’

This blog posting is the national advocacy voice, official ombudsman (press), research reporter, & online communication media for all LLLCommunities in North America!

To input this blog &/or affiliate with Community Owners (7 Part) Business Alliance®, a.k.a. COBA7®, use Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764

COBA7® Motto: ‘U Support US & WE Serve U! & Goal of its’ print/online media = to ‘Not only inform & Opine, but transform & improve MHBusiness Model Performance!’

INTRODUCTION.

No blog posting next weekend!

I. Second Most Popular SSRD described, along with others. All of which YOU, if owning one or more LLLCommunities, should be reading & using each month.

II,. No fewer than six timely and strategic venues YOU should consider attending as we move further into year 2016. Have I missed any events? If so, let me know!

III. What makes Donald Trump tick on the presidential campaign trail? Here it is!

No blog posting next weekend!

I.

18th National Registry of ALL Lenders…
Serving the MHIndustry & LLLCommunity Realty Asset Class

In January, it was the 27th annual ALLEN REPORT, a.k.a. ‘Who’s Who Among Land-lease-lifestyle Community Owners/operators Located Throughout North America!’ the first of a dozen Signature Series Resource Documents (‘SSRD’) researched & distributed by the Community Owners (7 Part) Business Alliance® each month of the year.

In February, it was the ‘Official State of the Manufactured Housing Industry & LLLCommunity Asset Class’ outline SSRD, routinely used by corporate executives, the trade press, and state MHAssociation executives to keep stakeholders, employees, readers, and members informed about ‘what’s really happening’ – and ‘not happening’, throughout the industry and among the unique, income-producing properties throughout the U.S. and Canada.

In March, it’s the ‘18th National Registry of ALL Lenders’ SSRD. Because the new edition is released every March, it’s not a surprise how many requests are made for it before being released as a lagniappe in that month’s issue of the Allen Letter professional journal – the circulation vehicle of choice for ALL 12 SSRDs created by COBA7®. In any event, this year’s 18th edition boasts no fewer than 26 lenders and loan brokers specializing in acquisition funding and refinancing of land-lease-lifestyle communities, form coast-to-coast throughout the U.S. And not only that, there’re dozens of sources for chattel capital, when financing new and resale home transactions on-site in LLLCommunities. This latter feature is prepared annually, for inclusion in the National Registry, by Rishel Consulting, headquartered in Springfield, IL. And capping off the report is the latest technical information available relative to lease-option methodology in the LLLCommunity environment. Tying all this salient information together is a fairly in depth summary of where commercial lending ‘has been’ during the previous 12 months, and where to expect it to head during the months ahead.

How does one obtain a copy of the ‘18th annual National Registry of ALL Lenders’? Simply affiliate, at the Option II ($544.95/year) with COBA7®! To do so, gives one access to 12 monthly issues of the aforementioned Allen Letter professional journal, and at least a dozen SSRDs, certainly the three just described – as well as the ‘Who Ya Gonna Call in 2016?’ directory of at least 40 freelance consultants who serve the MHIndustry & LLLCommunity asset class nationwide. And the SSRD after that is the sole directory of MHIndustry & LLLCommunity trade print and online media, as well as an overview of all networking websites! To get on board, simply phone the Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764.

And in May, it’ll be the 17th annual ‘Who Ya Gonna Call in 2016?’ SSRD – COBA7®s much-requested directory of 50+/- freelance consultants serving the MHIndustry & LLLCommunities nationwide. Should YOU be listed therein? If so, leave a voice mail message via (317) 346-7156. And if you affiliate with COBA7® by then, you’ll automatically receive this valuable SSRD as well.

By now it should be apparent: if you own one or more LLLCommunities, and are active in any segment of the manufactured housing industry, affiliation with COBA7® is all but a ‘must’ for YOU – to be informed via the Allen Letter each month, along with the dozen or more SSRDs that accompany Option II & III affiliation. Option III? That’s $944.95/year. For what? The aforementioned newsletter, dozen SSRDs, and the Allen CONFIDENTIAL! business newsletter…the ‘MH news before it happens & that you won’t read elsewhere’!

II.

Six Special Places to Be During 2016!

This is the time of year when responsible, forward looking corporate executives and budding – experienced entrepreneurs plan which educational, networking, and deal-making events to patronize during the months ahead – till year’s end. This is not an easy task, given the sheer number of regional and national events now filling manufactured housing and land-lease-lifestyle community calendars. Following are the five major events I plan to patronize and or host during the year ahead:

• Manufactured Housing Congress. 3-5 May 2016 at Caesar’s Palace in Las Vegas. Tuesday features an annual golf tournament and LLLCommunity forum – with a separate registration fee. Trade Show Exhibits & Seminars – with separate registration fee, occur on Wednesday & Thursday. Read the March 2016 issue of The Journal for details. If you’re selling new HUD-Code homes within one or more LLLCommunities, don’t miss the ‘Six Right Ps of Marketing!’ Wednesday afternoon, 2 – 3:30PM. This is a timely prelude to the ‘Two Days of Plant Tours & Home Sales Seminars’ at the RV/MH Hall of Fame in Elkhart, IN., on 25 & 26 May 2016. In any event, attendees at this Wednesday afternoon will receive a very special, never before distributed, durable training aid containing the ‘Six Right Ps of Marketing’! To register, phone (703) 558-0400.

• Manufactured Housing Manager® class, on 17 May in Oak Brook, Illinois. What’s so special about this particular one day class? Unlike another property management training & certification program, that’s apparently ‘going online’, this one continues to be taught in a classroom setting by individuals actively owning/operating one or more LLLCommunities, and who’re already MHM®s! Cost is only $250.00/person. There’s no test involved. And when you leave the class with a copy of the classic text, Landlease Community Management, in hand, you join more than 1,000 other MHM®s presently owing/managing this unique, income-producing property type. To register, phone (312) 528-3423.

• Two Days of Plant Tours & Home Sales Seminars. 25 & 26 May 2016, at the RV/MH Heritage Foundation’s Hall of Fame, Museum & Library facility in Elkhart, IN. This is an inaugural event for the MHIndustry & LLLCommunity realty asset class! Designed and intended to motivate small to mid-sized LLLCommunities to begin and increase, if they haven’t already, the number of new HUD-Code homes they sell, and if need be seller-finance, on-site to fill vacant rental homesites. Registrants indicate beforehand, which of six plant(s) they want to visit during the two day event. And during that same period of time, successful, experienced LLLCommunity owners, will teach four sequential seminars on these four major topics: Getting Ready!, Buying Homes! Selling Homes! Financing Homes! If planned properly, every attendee should be able to visit at least one plant and avail themselves of each of the four seminars, plus consult with other chattel capital professionals and sources who will be present. To secure in ‘invite’, simply phone the Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764, or respond by email to this blog posting.

• Have you ever participated in a Think Tank Experience? Probably not, but this is an opportunity to do so! On 1 August 2016, the day of the annual RV/MH Hall of Fame Induction Banquet; again, hosted at the Hall of Fame, Museum & Library facility in Elkhart, IN., the first ever ‘MHAlive!’ event will take place between 10AM & 2PM. Co-moderators: George Allen, CPM®Emeitus, MHM®Master; and someone yet to be named. At this point there’s no admission charge anticipated – unless a meeting room other than the library has to be rented. In any event, the agenda for the day is simple: Two hours in the morning will focus on the manufactured housing industry – where it is today – why we’ve endured a 15 year (2000-2015) paradigm shift; and, what might be done to rejuvenate new home shipments to pre-2000 levels. Following a networking lunch, likely off-site, the afternoon session will focus on the LLLCommunity asset class and issues (e.g. effects of property consolidation, defining a ‘fair housing $ proposition’ for homeowners/site lessees, and more). Trade journalists will be present, to popularize the event proceedings, enhancing probability of implementation… Attendance at that evening’s Hall of Fame banquet is not part of the Think Tank Experience, cut attendees are encouraged to be part of the anticipated 500 guest audience. For more information, use aforementioned Official MHIndustry HOTLINE or email. Seriously. This is your opportunity to be heard and to help!

• Celebrate ’25 ,35, & 50’ years! Three anniversaries in one event! The 25th anniversary International Networking Roundtable is scheduled for 7-9September 2016. And, it just so happens, this year also marks the 35th anniversary of the founding of GFA Management, Inc., dba PMN Publishing – platform for COBA7®. And there’s a 50th anniversary included in the mix. In any event, this year’s networking roundtable is special for a plethora of good reasons, not the least being a bona fide ‘State of the Manufactured Housing Industry & LLLCommunity Asset Class!’ Plus, some well-received presenters, from years past, have been invited back to challenge roundtable registrants as we move on into the future of our industry. Also, the ever popular Lenders’ Panel, and now – for the third year in a row, the GSE Hour! And much much more. For a Networking Roundtable brochure, phone (317) 346-7156 or write gfa7156@aol.com

• 6th annual SECO Summit in the South, in Atlanta, GA. (Date pending). Haven’t been before? Make it a point to do so this year! Why? Here’re some very good reasons. There’ll be nearly 200 LLLCommunity owners present from at least 20 states; between three and five new HUD-Code Community Series Homes on display outdoors; two dozen product/service vendors displaying their wares & systems; as well as several specialty skill workshops and educational seminars from which to choose. The SECO event will occur during late October or early November. For more information, contact Genevieve Ketelle via Genevieve@roane.com to have your name placed on the preferred ‘invite’ list!

III.

The TRUMP WAY

March 7th issue of ADVERTISING AGE magazine, on page # 13, posited Donald Trumps success, to date, during the presidential race, as being attributed to these five actions:

1. Keep messages simple

2. Leverage live events

3. React in real time on social media (but spell-check)

4. Be bold & less apologetic

5. Don’t underestimate the power of earned media

Pretty nifty huh? Don’t think the American electorate has ever experienced election campaigns so flush with plots, plans, strategies, and more.

FINIS

Official New HUD Home Shipment # for Jan & much more…

March 4th, 2016

Blog # 388 Copyright 2016 COBA7® @ 6 March 2016; community-investor.com

Perspective. ‘Land-lease-lifestyle Communities, a.k.a. manufactured home communities and ‘mobile home parks’, comprise the real estate component of manufactured housing.’

This blog posting is the national advocacy voice, official ombudsman (press), research reporter, & online communication media for all LLLCommunities in North America!

To input this blog &/or affiliate with Community Owners (7 Part) Business Alliance®, a.k.a. COBA7®, use Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764

COBA7® Motto: ‘U Support US & WE Serve U!, & Goal of its’ print/online media = to ‘Not only inform & Opine, but transform & improve MHBusiness Model Performance!’

INTRODUCTION: Year 2016 = An opportunity for a fresh start within the MHIndustry. Let’s ALL report the same new HUD-Code home shipment # each month of this year!!!

&,

Tired of being ignored by the greater housing market? Read Part II, & YOU will be for sure! The challenge today is, WE have no practical way to ‘Get Our Word Out’ to where it needs to go; to be seen, heard, believed, and acted upon by homebuyer/site lessees!

I.

HEAR YE, HEAR YE!

The Institute for Building Technology & Safety (‘IBTS’); Department of Housing & Urban Development (‘HUD’); Manufactured Housing Association for Regulatory Reform (‘MHARR’); and Community Owners (7 Part) Business Alliance® (‘COBA7®’), agree & announce the HUD-Code manufactured housing industry shipped 5,862 new manufactured homes during the month of January 2016! That’s 893 more homes than were shipped during January 2015. So, we’re off to a Great Start!

WARNING! 5,862 new manufactured homes shipped during the month of January 2016 is the MHIndustry’s ‘sole official count’! There might be another ‘figure’ thrown out for consideration, but it’s not this authoritative one, carefully researched and published by aforementioned IBTS! So, don’t be fooled!

CHALLENGE! Let’s chart new HUD-Code home shipments during 2016, with everyone on the same statistical reporting page – by getting your data here, and from nowhere else. Proof? Just google ‘IBTS-manufactured housing’, to learn this is indeed ‘the source’ for this data we subscribe to, receive, and pass unadulterated onto you!

II.

Housing Industry All-Stars Keep Affordable Factory-built Housing on the Bench & Out of the View of Homebuyers!

The QUESTION: ‘How can HUD-Code manufactured housing be a meaningful part of, let alone the practical solution to, ‘scarce homeownership supply’ & the’ housing affordability crisis’ when it’s not even (ever) part of the public marketing conversation?

The ANSWER: It can’t, and won’t be, as long as quasi-academic papers like ‘Meet Me in the Middle: Supply Trends, Factors, & Product Considerations Impacting Homeownership Affordability Today.’ do not include us in the housing marketing mix! This paper by Todd LaRue, writing for the RCLCO Real Estate Advisory Services firm.

Here’s Summary of Findings; condensing data & information in this ten page report:

“Instead of targeting the meat of the market with a volume-driven strategy, high land costs, flat income growth, and a shrinking middle class are leading builders to target fewer but more affluent buyers. New for-sale homes are therefore getting bigger and more expensive, prices are rising faster than income, and household formation is outpacing single-family starts. In addition to limiting the affordability of new supply, conventional new detached homes may also be overlooking lifestyle preferences for more walkable, compact communities. As a result, key buyer segments are currently underserved. In pursuing more midscale, mid-priced product, builders may be able to offer more attainably priced housing – while leveraging the additional density to also improve their bottom line.”

As you can see (read), the researcher/author tiptoes all around HUD-Code manufactured housing and land-lease-lifestyle community characteristics of proven affordability, modest density, professional management, and more. Wonder if he’s even aware of our unique product & lifestyle advantages?

Here however, are some of the statistical tidbits found in this document:

• “In 2015, there were over one million new households (formed), and only 630,000 single-family housing starts (U.S. Commerce Dept says 728,000, but NAHB 549,000. Who to believe?), well below the long-term average (of what number?) – NAHB says 1,300,000 new homes per year.” This is what I dislike about business writer’s not footnoting statistics. Can pen anything they want!

• Measuring housing affordability as a multiple of Area Median Income (‘AMI’). “In San Francisco, expect to pay nine times the (area) median income for the median price resale home today.” (e.g. AMI = $77,485 in 2013 X 9 = $697,365). Indianapolis = 2.8 times X AMI, or $52,268 in 2014 X 2.8 = $146,182. To bring this ‘closer to (manufactured) home’, there’s a local housing market nearby where the AMI is $36,000. Using the ‘Ah Ha! & Uh Oh! Worksheet’*1, with variables of site rent @ $300/month, and ‘home only’ chattel loan terms @ 9.5% & 20 years, a prospective homebuyer/site lessee can get into a new HUD-Code home for $68,000 (including site rent), or 1.89X the AMI of $36,000. Yet, even with this much ‘affordability’ potential, manufactured housing continues to be ignored!

• Deterrents to Purchasing a Home, include: 63% @ COST (Hard to find homes in my price range); 39% @ SAVING for a down payment; 35% @ LOW SUPPLY of attractive homes sold fast and got multiple offers; 26% @ KNOWLEDGE – Did not know where to start; 21% ! FINANCING (low credit score or other debt); and, 20% @ PRODUCT (lack of home types wanted, regardless of price).*2 Whew! And here’s manufactured housing – more than able to compete in the deterrent areas of COST, KNOWLEDGE, & PRODUCT. ‘Hey, we’re over here!’

• Unmet (housing) demand. “The way current supply and demand forces are currently coming together, new housing supply tends toward small units in urban, midrise, or high-rise multifamily buildings, or large, exurban single-family detached homes. This leaves key buyer segments underserved, because this supply does not offer the value and or lifestyle sought by 1) young families & first-time buyers, 2) empty nesters, and 3) low & middle-income renters.” The last sentence so-describes manufactured housing’s traditional market of ‘Newly Weds & Nearly Deads!’, plus many low & middle-income renters.

• “’Missing middle’ housing (i.e. ‘midscale & mid-priced product types’) can be thought of as a value play and as a lifestyle choice.” Now read this carefully. “…these middle products …being between seven and 20 units per acre, which makes them somewhat smaller than the conventional detached home…are also relatively inexpensive to construct…The moderate density, unit sizes, and construction costs allow builders to sell these middle products at prices…more attainable to young families, first-time buyers, and middle-income buyers than new detached products.” With all that said (written), however, nary a word about ‘middle housing’ being ‘manufactured housing’. These folk are actually seeking ‘our answer’ as if we’re hiding in plain sight. ‘Hey, we’re over here!’

• And finally, “Why aren’t we building midscale, mid-priced product today?” Three reasons: Zoning & Regulation (NIMBYism via limited density & minimum lot & home sizes *3); Market & Land Value (High costs require greater density & projects too small to warrant financing); and, Consumer Preferences (Unaware of product alternatives)

So, where does all this leave us? In a word, ‘nowhere’ – until this sort of real estate advisory service, and others, ‘discover’ factory-built housing in general, HUD-Code manufactured housing in particular, even land-lease-lifestyle communities – and then write about us!

But how to accomplish ‘getting the word out’ to housing developers, land planners, real estate advisors, and prospective homebuyers/site lessees? Right now, that’s a difficult thing to do, as neither the mainstream secular or building trades business press demonstrates any interest in the quality, affordability, and energy efficiency our housing products bring to the shelter table! And add to that dismal reality, our industry has but one advertising-supported print trade publication left, and two limited circulation print business newsletters. And not much of an online presence either, despite promises and claims to the contrary. Neither national advocacy organization, at this point in time, uses the services of a public relations firm to position and publicize our unique housing product and community lifestyle. Until all those shortfalls are addressed, consider us ‘dead in the water’ marketing wise.

End Notes:

1. ‘Ah Ha! & Uh Oh! Worksheet’ is available ‘for the asking’ from COBA7®, via Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764; & email via gfa7156@aol.com. An amazing do-it-yourself tool for calculating new home price points in any local housing market defined by postal zip code (to ascertain AMI), and ‘How much new or resale home ($) a prospective homebuyer and or homebuyer/site lessee can truly afford to buy’, under ‘risky’ & ‘affordable’ housing payment conditions. This form belongs in every housing professional’s collection of resources and practical tools.

2. ‘According to Sample of 2014-2015 First-Time Buyers, February 2016’.

3. NIMBY = ‘Not in my back yard!’; oft shadowed by LULU as in ‘Locally Unwanted Land Use!’; and, tongue in cheek, BANANA = ‘Build Absolutely Nothing Anywhere Near Anybody!’

FINIS