MHIndustry Continues to Compromise Its’ ‘Cred’…

Blog # 373 Copyright 2015 COBA7® Worldwide Proprietary: community-investor.com

Perspective. ‘Land-lease-lifestyle communities, a.k.a. manufactured home communities and ‘mobile home parks’, comprise the real estate component of manufactured housing.’

This blog posting is the national advocacy voice, official ombudsman (press), research reporter, & online communication media for all LLLCommunities in North America!

To input this blog &/or affiliate with Community Owners (7 Part) Business Alliance®, a.k.a. COBA7®, use Official MHIndustry HOTLINE: (877) MFD-HSNG or 633-4764

COBA7® Motto = ‘U Support US & WE Serve U!, & Goal of its’ print & online media = to ‘Not only inform & opine, but transform & improve Business Model Performance!’

I.

This Silliness Has to Stop!

Here’re Postings, of ‘New HUD-Code Home Shipments’
for the Month of September 2015, by the Official Reporting Agency, two National Manufactured Housing Advocacy Organizations, & Community Owners (7 Part) Business Alliance®

According to the official reporting agency, the Institute of Building Technology & Safety, reporting 3 November 2015: 6,325 new HUD-Code homes were shipped throughout the U.S. during September 2015. IBTS ‘sells’ this timely benchmark information to MHI, MHARR, COBA7®, & other manufactured housing-related entities.

On 3 November, the Community Owners (7 Part) Business Alliance®, a.k.a. COBA7®, reported to its affiliates & MHInsiders, that 6,325 new HUD-Code homes were shipped during the month of September 2015, per IBTS reporting.

The Manufactured Housing Association for Regulatory Reform, or MHARR, parroted IBTS’ HUD-Code housing shipments for September 2015, as being 6,325 new manufactured homes.

But, on 5 November, the Manufactured Housing Institute, or MHI, announced, via its’ online newsletter: “In September 2015, 6,336 new manufactured homes were shipped, an increase of 7.9 percent from September 2014.” No explanation offered, as to ‘why’ their new home shipment number is ‘11’ HUD-Code units greater than what IBTS reported to them (‘MHI’); nor, Why MHI’s POSITIVE performance comparison is to ‘same time last year’- instead of pointing out September’s shipment number total is LESS than what was reported the previous month, August 2015!

Simply put, that’s perhaps the most inaccurate and confusing two part statement made by a manufactured housing national advocacy entity during 2015, year to date!

Summary.

IBTS = 6,325 new HUD-Code homes shipped during September 2015

COBA7® = 6,325 new HUD-Code homes shipped during September 2015

MHARR = 6,325 new HUD-Code homes shipped during September 2015

MHI = 6,336 new HUD-Code homes shipped during September 2015

Why does the Manufactured Housing Institute continue to ‘play this #s game’? If you, like me, are a direct, dues-paying member of MHI, ask! I have; all the way back in July, when the Allen Letter professional journal first ‘outed’ this nonsense. And guess what? I’m still awaiting an answer! Phone (703) 558-0400 and ask, ‘WHY?’

The sorry matter continues to worsen as months pass. How so? By the end of September 2015, the cumulative totals of new HUD-Code home shipments reported by IBTS, COBA7®, MHARR, & MHI, compare as follow:

IBTS = 52,055 new HUD-Code homes shipped. (More later, as to why IBTS does NOT formally report annual new HUD-Code home shipments, ever. That’s ‘our total’, using their monthly tallies)

COBA7® = 52,055 new HUD-Code homes shipped. (Actual month to month tally)

MHARR = 52,055 new HUD-Code homes shipped. (Not reported, but presumed)

MHI = 52,041 new HUD-Code homes shipped. (Tally of their reported monthly totals)

What will the final numerical difference be, between the threefold ‘official shipment totals’ reporters, versus the ‘single different reporting national manufactured housing advocacy body’ by year end – when there’s, at this point, no good reason for there to be any difference whatsoever? It will be interesting to see – and ponder, again, ‘Why?’

All MHI has to do to end this silliness – that frankly, sullies (‘defiles’) the credibility and unity of the HUD-Code manufactured housing industry, is either 1) start reporting the same monthly HUD-Code shipment number as IBTS, MHARR, & COBA7® report; or, 2) publicly ‘explain’ why their finagling of IBTS official numbers (Which, again, MHI subscribes to for a price) is preferred, presumably increasing accuracy in reporting.

As a directly related sidebar. What is it the Allen Letter professional journal (July 2015) reported MHI ‘does to IBTS official monthly shipment numbers’, without explanation? Their ‘adjustment ’is based on the assumption new homes, without ‘designated delivery destinations’ (i.e. states, Canada & Puerto Rico) one month, will have destinations the following month. According to IBTS, this is an erroneous assumption. Why? Because some new HUD-Code homes aren’t assigned ‘designated delivery destinations’ until ‘years later’ – which, by the way, is ‘why’ IBTS does NOT report annual new HUD-Code home shipment numbers ever – because they’re always changing, albeit slightly.

In the meantime, until MHI either changes its’ shipment calculation methodology, or convinces the manufactured housing industry it’s finagling trumps IBTS reporting protocols, this ‘silliness’ continues to be easy and just fodder for news story such as this; and an easy excuse for legislators and regulators alike, to look askance at HUD-Code manufactured housing ‘cred’, with its’ ‘This is the way we’ve always done it!’ leaders.

Silliness indeed.

II.

Champion Homes & MHVillage.com Confound (‘astound’) the MHIndustry!

‘Champion Homes & MHVillage.com Announce Plans to Promote New Manufactured Home Models to Millions of Potential Homebuyers Annually!’

Talk about ‘hiding in plain sight’! Why hasn’t a HUD-Code home manufacturer thought of this unique and potentially powerful ‘marketing partnership’ long before this? In this instance, “visitors to MHVillage.com will be able to search Champion models and floorplans available in any location throughout the U.S. – and immediately connect with authorized Champion MHRetailers and land-lease-lifestyle communities where those homes are available for purchase, even rentals.” And through its’ ‘vacant homesite search’ capability, MHVillage will put prospective homebuyers n direct contact with LLLCommunities having vacant rental homesites capable of siting Champion Homes.

To learn more about this exciting manufactured housing industry marketing coup, contact Darren Krolewski of MHVillage, Inc., via (800) 397-2158 & Paul Perugi of champion Homes via (248) 614-8275.

***

Leave a Reply